World Coal Association rebrands as FutureCoal
After 38 years, the World Coal Association (WCA) has rebranded itself as FutureCoal – The Global Alliance for Sustainable Coal.
FutureCoal CE Michelle Manook says the rebrand was done in response to a call from coal and coal-allied sectors to modernise and unite under a common purpose.
The organisation, which advocates for an inclusive all-fuels and all-technologies international policy framework to support the sovereign rights of all coal-producing and -consuming nations, will open its doors to represent major and strategic players across the entire coal value chain.
"The total contribution of coal to our modern society and the growing global population should neither be dismissed nor disregarded. Coal and, more specifically, a wider definition of abated coal solutions exists and will be needed in any energy transition. This critical resource is a legitimate participant in both economic development and emissions abatement," Manook says.
She adds that the aim of FutureCoal is to demonstrate a united modernised, innovative and technology-led coal value chain, focused on continuing to make a substantial future contribution to people's lives and livelihoods.
"The platform for collaboration, in the best interests of our global community, now exists – in FutureCoal. The leaders of this new legacy understand that this is our responsibility to the future. That this future is before us. And that this future is now," says FutureCoal chairperson and Thungela Resources CEO July Ndlovu.
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