SAB, AB InBev launch alcohol-free snack
South African Breweries and AB InBev are piloting a savoury grain snack made from locally grown grain, the proceeds of whose sale will be used to help develop emerging farmers and support community development initiatives, the companies said.
Castle Lager Better Bites is available for purchase at five tavern outlets in Soweto and another four liquor outlets between Johannesburg and Pretoria.
The concept for the snack came about after AB InBev identified challenges faced by emerging farmers in establishing viable, sustainable and successful farming practices.
“Better Bites helps us realise our dream of creating a company in Africa which grows while channelling resources towards investment and building communities to make a real difference in people’s lives,” said John Rogers, director of raw material procurement and agricultural development at SAB and AB InBev Africa.
The project is in partnership with FarmSol Africa and Grain SA who will help train emerging farmers who are part of SAB and AB InBev’s supply chain to improve productivity.
It is expected to unlock more than R280 000 ($20 000) in funding to support the cost of the training.
Some 142 independent black emerging farmers have been identified as beneficiaries of the initiative, including 82 women from KwaZulu-Natal, Gauteng and Mpumalanga provinces.
Comments
Research Reports
Projects
Latest Multimedia
Latest News
Showroom
For over 60 years, VEGA has provided industry-leading products for the measurement of level, density, weight and pressure. As the inventor of the...
VISIT SHOWROOM
Goodwin Submersible Pumps Africa is sole distributors for Goodwin electrically driven, submersible, abrasion resistance slurry pumps.
VISIT SHOWROOM
Press Office
Announcements
What's On
Subscribe to improve your user experience...
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation
