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Pipes, tubes demand strong in housing sector

LOOKING UP Stewarts & Lloyds Projects supplied all the piping and fittings for the fire protection system, hanging material and fire water system for Steyn City

CLAYTON GREER Stewarts & Lloyds bought up stock from competitors while capturing market share through aggressive sales campaigning

25th June 2021

By: Darren Parker

Creamer Media Contributing Editor Online


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Demand for piping and tubing from the housing sector has remained buoyant throughout the Covid-19 pandemic, says pipe and tube manufacturer Stewarts & Lloyds sales manager Clayton Greer.

He explains that plumbing service providers “had plenty of ongoing work” repairing and maintaining existing houses, as well as hospitals, while attending to new housing and hospital developments across the country, thereby buoying sales figures for the piping and tubing division of Stewarts & Lloyds over the past 12 months.

“Every new house built translates into about R150 000 worth of plumbing hardware that we can supply,” he comments, citing thousands of townhouses and apartments being constructed over the next few months in Midrand and Centurion, in Gauteng, as evidence of the resilient demand.

For example, Stewarts & Lloyds Projects – a Level 2 broad-based black economic-empowerment partnership between contractor PeoSeed Solutions and Stewarts & Lloyds Holdings – announced in October last year that it had supplied all the piping and fittings for the fire protection system, hanging material and fire water system for the R5.5-billion Steyn City development.

The 900 ha Steyn City residential estate development is located between Fourways and Lanseria, in Johannesburg, and is the largest residential estate in the country in terms of land size.

Stewarts & Lloyds Projects supplied piping, worth about R5-million, through on-site contractors Fidelity Fire Solutions, which was awarded the contract to supply and install the fire suppression sprinkler system for the Phase 3 construction of City Centre One at Steyn City.

The Steyn City development is using about 1.1 km of piping for the fire protection system, from one side of the project to the other. The Phase 3 construction of City Centre One at Steyn City began in May, with this portion containing more sprinkler heads than the tallest building in South Africa.

Strategic Survival

Greer says there is also significant untapped potential in the agricultural irrigation sector, but that growth in the sector is not as strong currently as it was in early 2020.

Nonetheless, Stewarts & Lloyds is pursuing greater penetration into the agriculture sector going forward.

He notes that there has been consistently strong demand for piping from the mining sector.

Although the pandemic had a negative impact on imports, which, in turn, affected the availability of supply, this provided an opportunity for Stewarts & Lloyds to deplete its extensive stockholding, thereby turning stock into cash, Greer explains.

However, stringent global Covid-19 travel restrictions made it difficult to restock as quickly as usual.

“We managed to replenish stock to a good level only about six months ago,” Greer says.

Part of the strategy to ensure that stock was available to customers during a time of simultaneously stable demand and low supply was to buy up stock from competitors while capturing market share through aggressive sales campaigning.

“While many other suppliers in our sector were scaling down, trying to ride out the storm, we were extremely active in securing new business while cleaning out our opposition,” he adds.

The challenges brought about by the pandemic turned out to be advantageous for the company and despite its responding well to the pandemic, the future of the piping and tubing sector remains highly volatile, states Greer.

Unstable supply has led to unstable pricing, making it difficult to forecast how the market will perform over the next 12 months.

Greer says some suppliers are limiting the validity of their quotes to as little three days, as opposed to the standard 30 days, because pricing is so volatile from one day to the next.

“Companies will quote a price, only for it to change dramatically the next day. Galvanised pipe, for example, has gone up by about 33% in two-and-a-half months. It’s unpredictable.”

He says Stewarts & Lloyds’ response to the volatile pricing scenario has been to buy large quantities of stock – such as importing 600 t of galvanised pipe at once instead of the usual 100 t a month – to temporarily stabilise pricing for a few months.

New Products

Stewarts & Lloyds has also added plastic pipes and fittings to its product offering, including high-density polyethylene, polyvinylchloride, gas and corrugated pipes and fittings; galvanised pipes and fittings; Klamflex couplings; Kent water meters; valves; flanges; and Plasson compression fittings.

The company’s plastic product range caters for the building, agricultural, mining, construction and telecoms industries. It includes pipes and fittings for various applications in these industries, including water meters, electrofusion machines, backing rings, building fittings above and below ground, mining pipes, gas pipes and fittings, mining hose, garden hose and sewer pipes.

Greer says the new plastic range is particularly apt in South African applications, owing to the significantly reduced likelihood of the pipes and fittings being stolen – unlike copper or galvanised steel, which are popular options for scrap.

“There are many new developments that do not want to use copper or galvanised steel because of theft,” he explains.

Moreover, plastic pipes and fittings are much easier to cut, assemble and install.

“The demand for this range is still in its infancy, but we believe it will grow,” he concludes.

Edited by Zandile Mavuso
Creamer Media Senior Deputy Editor: Features


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