Global manufacturer of specialised equipment for asphalt road building, aggregate processing and concrete production Osborn Engineered Products has unified under the new Astec industries brand.
“We made the decision to unify to make it easier for our dealers and customers to do business with us. By coming together as one organisation, we can offer greater customer service and drive innovation.
“The rebrand enables us to build our strength together under one common name and purpose. We can better leverage our growth as one Astec team, rather than individual brands,” explains Astec CEO and president Barry Ruffalo.
Osborn will go to market as Astec with a new logo, colour palette and website.
“Some of the brands that are familiar to our local customers include Breaker Technology (BTI), KPI-JCI and Astec Mobile Screens, Peterson, Roadtec and Telsmith. The unification of these brands is a significant part of Astec’s OneASTEC business model and its growth strategy that is founded on the simplify, focus and grow principles.
“Being able to leverage all the advantages that come with a recognised global brand presents exciting growth opportunities for our operations and our dealers. Our ability to offer industry-leading solutions in the entire rock to road value chain means customers have access to Astec’s complete innovation pipeline and will be well-positioned to capitalise on new products and technologies from Astec to drive their competitiveness,” Africa and Middle East regional MD Johan Goosen says.
The new Astec logo represents the company’s purpose, which is Built to Connect, and its vision to connect people, processes and products.