Italian multi-national Ariston Group has launched its ARISTON brand to the local market, replacing the Heat Tech local brand, which has been part of the group stable since 2014.

Ariston Group South Africa country manager Wayne Vertue explains that the needs of professional installers and end-users were key considerations in the group’s rebranding decision.

“South African plumbing professionals are constantly looking to serve their customers with easy-to-install and reliable products made by a renowned and trusted brand, alongside a partner that is close to their economic, technical and after-sales needs,” he says.

“ARISTON is well positioned to satisfy the needs of local professionals by taking the heritage of Heat Tech and boosting its value proposition thanks to the global expertise of the multi-national group and international technologies. We strive to become the preferred partner for professionals, contractors and end-users in delivering such solutions,” adds Vertue.

The group will also launch the Axios geyser range, designed specifically for the South African market and aimed at increased ease of installation, high performance, safety and efficiency.

Ariston Group chief strategy officer and executive VP Middle East, Africa and Asia Cosimo Corsini says that its overall global vision is two-pronged. “Firstly, our purpose is to provide more homes worldwide with high-quality comfort solutions and, secondly, to make these solutions more efficient by developing new technologies.”

“After having acquired Heat Tech several years ago, we further reinforced our local product development centre of competence, strengthened our commercial offices with local management and leveraged on our in-country production plant. ARISTON is therefore now a well-established presence in Southern Africa and our location here is perfect to unleash further continued growth. Under the ARISTON brand, we will continue in our mission to be the Home of Sustainable Comfort for our local professionals, retailers and end-users,” concludes Vertue.