DAF aims for 8% to 10% market share
Babcock Africa division CEO Roger O'Callaghan discusses DAF's ambitions over the next few years. Recorded: 18.10.13. Camerawork: Nicholas Boyd. Video editing: Shane Williams.
Babcock aimed to accelerate DAF’s heavy-duty vehicle market share from between 1% and 2% currently, to between 8% and 10% within the next four years, Babcock Africa division CEO Roger O’Callaghan said on Friday.
Speaking at a press briefing on the sidelines of the Truck and Bus Show, at Nasrec, he said DAF, which focused on delivering a full range of performance-enhancing vehicle solutions under its Advanced Transport Efficiency (ATE) programme, had progressed the development of the “right” trucks, an efficient and wide net of dealer networks and the right sales and marketing push.
By the end of next year, the group aimed to have established a further 30 dealers, to complement the current 21-strong dealer network, nationwide, with a branch in Cape Town coming on line by the end of this year.
A satisfactory finance option, without which the group’s ambitions would likely falter, was currently under development and a proposal would be made public by the end of February.
The ATE programme had mobilised enhancements to the 12.9-litre Paccar MX engine – fitted in DAF’s XF105 model – which resulted in a 3% improvement in fuel consumption, besides others.
“Low operating costs, best possible driver satisfaction and high reliability are the key design criteria behind DAF trucks for the long haul,” said Babcock Africa director responsible for the DAF business Wilna Steyn, noting the vehicle’s driver comfort and the generation of high revenue per kilometre for the operator.
Babcock is the sole importer and distributor of DAF trucks in the Southern African market.
Meanwhile, DAF planned to increase its trucks sales, from the current financial year’s forecast of 200 units, to over 300 during the year to March 2015.
DAF did not plan to venture into the entire sub-Saharan Africa region, but would narrow its focus to the Southern African Development Community countries.
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