8ta to be PSL official mobile partner
JSE-listed telecommunications group Telkom’s mobile offshoot 8ta was set to reach an audience of millions, as it becomes the official mobile partner for the Premier Soccer League (PSL).
The new five-year contract would enable the mobile operator to reposition and build the image of the 8ta brand, while developing and promoting innovative new products to South Africa’s football community.
PSL acting CEO Cambridge Mokanyane said on Wednesday that football offered a viable business platform or channel for partners, suppliers and sponsors to connect to consumers.
He pointed out that the PSL, which hosted over 500 matches a year, including 270-odd live broadcasts, held a cumulative audience in South Africa of over 600-million over the past year.
The partnership would “bank revenue” for 8ta, as it connected with the passion of its potential consumers and would be a “game-changer” for the telecommunications firm.
8ta, in turn, would be responsible for creating a new era of engagement and bridging the gap between the football community and the PSL, said Telkom MD for consumer and retail services Manelisa Mavuso.
8ta would roll out several initiatives for soccer fans to ensure a “commitment” to the game and an interactive engagement with the sport.
The mobile operator would implement additional mobile platforms, mobile payment offerings, fan community tools, including a content-sharing web portal, and wi-fi access at the stadium, as well as a loyalty programme for the “truly committed” fans.
The exposure for the brand across traditional and online platforms would ensure continuing value generation through increased and deeper connections, Mavuso said.
Article Enquiry
Email Article
Save Article
Feedback
To advertise email advertising@creamermedia.co.za or click here
Research Reports
Projects
Latest Multimedia
Latest News
Showroom
CMTS is a leading, well-established EC&I contractor with 37+ years of mining and industrial experience. We execute full-scope EC&I projects with...
VISIT SHOWROOM
ATI systems comprises five divisions: electrical assemblies, drives and controls, feedback sensors, enclosures, and strip guiding.
VISIT SHOWROOM
Press Office
Announcements
What's On
Subscribe to improve your user experience...
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation
