SA ambassadors urged to vigorously promote trade, investment
Reiterating that the economy would remain the country’s apex priority over the next five years, President Jacob Zuma recenlty urged South African ambassadors and high commissioners stationed abroad to prepare themselves for “vigorous” marketing and trade promotion, appealing to missions to “gear themselves” towards supporting the economic cluster and opening up opportunities for foreign trade engagements.
“We want to open more opportunities abroad for our goods and services and attract more investment into the country in the next five years. We have set a growth target of 5% by 2019, which will not be easy to meet, and we need to use all the expertise and resources at our disposal to achieve this goal,” he told the 2014 Heads of Mission Conference, in Pretoria.
Noting that South Africa’s fiscal position remained “sound”, despite low levels of investment, Zuma appealed to diplomats to promote the National Development Plan vision for 2030, stating that the Department of Trade and Industry (DTI) had, among its goals for this year, the creation of 15 government-to-government trade platforms.
He said government had established an inter-Ministerial committee on information and publicity, led by Minister in the Presidency Jeff Radebe, to position the country abroad while communicating more effectively domestically.
The DTI also aimed to undertake 19 trade and outward investment missions and facilitate the signing of 11 “enabling agreements” with foreign trade partners.
“[Government further intends to] address market access barriers in some countries on the continent and provide training on standards and quality assurance in some [African States],” he noted.
The DTI would, meanwhile, continue to explore trade and investment opportunities within the Brazil, Russia, India, China, South Africa, or Brics, grouping, while continuing to promote the “African agenda”.
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