Being a pioneer – that's in Jungheinrich's blood. For almost 70 years, the company has been developing and producing pioneering solutions for intralogistics. Now the Hamburg-based company is also breaking new ground in marketing. "As a traditional brand, we have to constantly reinvent ourselves and drive innovation. This applies not only to our products, but also to our brand communication. That's why, for the first time, we're relying on a purely digital campaign that we're rolling out simultaneously on five continents," explains Linda Duffy, Vice President Marketing at Jungheinrich. 

Focus on pioneering spirit and authentic brand personality

The digital campaign with the claim: "We're the Intralogistics Pioneers" is intended to increase Jungheinrich's brand awareness, especially among digitally savvy customer groups, and at the same time present Jungheinrich as an innovative and attractive employer that is driving forward the future topics of automation, electromobility and sustainability. "This campaign shows who we are and also who we are looking for: people who want to make a difference and help shape the future of intralogistics," says Duffy. Support comes from Jungheinrich's brand ambassador, Nico Rosberg.

The sustainability entrepreneur and 2016 Formula 1 World Champion is co-founder of the Greentech Festival, a global platform for future technologies. "Nico is on fire when it comes to innovative and visionary topics. Just like we are. Together, we want to use our pioneering spirit and communicate our ideas for the sustainable warehouse of the future even more strongly. Jungheinrich is the future brand of intralogistics and we want to position it as such." Jungheinrich is also consciously relying on its own workforce to do this: "Colleagues all over the world are important multipliers, who interact with customers and potential new talent every day, and bring our brand promise to life," says Duffy.

Occupying the brand with topics of the future

Consistently, the campaign focuses on topics such as sustainability, efficient and climate-friendly drive technologies, and the intelligent networking and automation of warehouse processes. Jungheinrich's pioneering role within the intralogistics industry in lithium-ion technology, its comprehensive expertise in electromobility and integrated energy systems, and its AI solutions for warehouse and fleet management all serve to underscore the company’s innovation and sustainability know-how. 

"Sustainability is deeply anchored in Jungheinrich's corporate culture," emphasises Duffy. "The responsible use of our resources is a matter close to our hearts. We want to set impulses, leave well-trodden paths and dare to try something new. It is precisely this spirit that the 'Intralogistics Pioneers' campaign conveys."