Chinese truck brand aims to grow SA sales as it expands offering
Powerstar sold around 420 trucks in South Africa last year, with the Chinese brand aiming for 500 units this year, says Everstar Industries CEO Bob Wang.
The growth will come from the brand expanding its product portfolio from the extra-heavy and heavy commercial vehicle (EHCV and HCV) segments to the medium commercial vehicle (MCV) segment, while also expanding its presence in the HCV market.
The expansion into these segments will come from a partnership agreement with another Chinese manufacturer, Foton, to rebrand Foton’s 3 t, 5 t and 8 t trucks as Powerstar models.
“We spent four years to select the right partner,” says Wang. “We believe we have made the right decision with Foton.”
Powerstar trucks are assembled in Pietermaritzburg. The company’s strongest foothold is in the local mining and construction sectors.
Powerstar, as a brand, is 100% Chinese-government-owned. It has been in South Africa since 2006.
There are 28 Powerstar dealers in South Africa, 13 of which are full service dealers.
Powerstar trucks are currently sold in Botswana, Namibia, Zimbabwe, Mozambique, Malawi and Swaziland. Wang aims to expand into Zambia and the Democratic Republic of Congo by the end of next year.
Medium-duty Powerstar trucks are set to enter the South African market by the end of this year, with sales to begin in February.
The range will initially include 3 t and 5 t truck.
The 8 t truck will arrive by the middle of 2018.
Wang is positive the arrival of the new fleet will be able to push Powerstar to sales of 1 000 units a year.
“My first step is to reach 700 EHCV and HCV units, and 300 MCV units by 2018 . . . 2019. I’m confident we can achieve this.”
Article Enquiry
Email Article
Save Article
Feedback
To advertise email advertising@creamermedia.co.za or click here
Research Reports
Projects
Latest Multimedia
Latest News
Showroom
At Airshrink - CiP, we surpass customer expectations with innovative MV and LV cable accessories, including heat shrink joints, terminations,...
VISIT SHOWROOM
AirNox (Pty) Ltd is a level 1 BBBEE manufacturer of complete AdBlue® solutions for operators of SCR diesel engines and AUS40 across South Africa...
VISIT SHOWROOM
Press Office
Announcements
What's On
Subscribe to improve your user experience...
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation
