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South African e-commerce start-up launches first product into the UK, Europe

25th June 2018

By: Marleny Arnoldi

Deputy Editor Online

     

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Cape Town-based e-commerce start-up business Digital Online Retail Products (Dorp) has launched its first product – Veldskoen – in the UK and Europe, after lifestyle assets corporation Long4Life acquired 49% of the company in April.

Dorp co-founder and CEO Nick Dreyer says the company is excited to bring its South African brands to a global audience. “In the short space of time that Veldskoen has been trading in the UK, it has already seen success.”

Veldskoen is a reimagined version of the classic South African brown leather shoe. Dreyer says the start-up is considering the US and Australia as the next potential markets to launch the product.

“Launching a retail brand in the UK and Europe is a challenge. The fashion retail market is already highly competitive, but we believe that the quality of our product and ability to tell our brands’ stories will make us competitive,” he notes.

Edited by Chanel de Bruyn
Creamer Media Senior Deputy Editor Online

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