Full Name: Roelf Pienaar

Position: MD of Tru-Cape Fruit Marketing

Main Activity of the Company: Marketing apples and pears for our grower shareholders

Date and Place of Birth: October 14, 1975

Education: CA (SA), MBA

First Job: Financial controller at Unifrutti

Career History Prior to Current Position: After my audit articles, I worked for Unifrutti and Afgri. I wanted a bit of retail experience and worked for Wal-Mart and Pick n Pay before joining Tru-Cape

Size of First Pay Packet: Not stated

First Job with Present Group: MD

Value of Assets under Your Control: Not stated

Number of People under Your Leadership: 35

Management Style: Persuasive and consultative; trying to draw the best out of people

Personal Best Achievement: My family

Professional Best Achievement: Being involved in the Pick n Pay role out of the company’s Philippi and Longmeadow distribution centres. It was a great team effort and we succeeded against difficult odds

Person Who Has Had the Biggest Influence on Your Life: My father, Roelf Pienaar Snr

Person Who Has Had the Biggest Influence on Your Career: Cobus Barnard and Danie Kieviet

Person You Would Most Like to Meet: None

Businessperson Who Has Impressed You Most: Raymond Ackerman

Philosophy of Life: Time is an equaliser

Biggest Ever Opportunity: Joining Tru-Cape Fruit Marketing

Biggest Ever Disappointment: Tearing my knee ligaments during my first year at university

Hope for the Future: Education for all

Favourite Reading: None

Favourite TV Programme: Survivor

Favourite Food/Drink: Braai

Favourite Music: Anything

Favourite Sport: I enjoy watching rugby, and cycling and running

Favourite Website: News24

Hobbies: Work

Car: Audi

Pets: None

Miscellaneous Dislikes: None

Favourite Other South African Company: Bidvest

Married: To Maria, since December 2, 2006

Children: Lila, 4; Ruben, 1