Well-known South African property brand real estate agents Rawson Property Group has received three Global Brands Awards.
The group’s wins include Best Real Estate Marketing Brand, Most Innovative Real Estate Brand and the highly coveted all-rounder, Best Real Estate Brand.
This marks the third year in a row that the Rawson Property Group has received recognition in the awards held by independent international publication Global Brands Magazine. Previous awards received by the group include Most Innovative Real Estate Brand in 2017 and 2018, and Best Real Estate Marketing Brand in 2018.
“Being recognised in this context, alongside industry giants like consumer electronics company Samsung Electronics, multinational conglomerate company Tencent Holdings, footwear manufacturing company Nike and the University of Oxford, really shows the power and importance of thinking outside the box and embracing change in a traditional industry like real estate,” says Rawson Property Group MD Tony Clarke.
He mentions that the group’s success at these awards, and as a business, is a direct result of its dedication to doing traditional real estate differently and reinvention in the age-old industry that brings the value and customer service its clients expect and deserve.
Clarke adds that, while a large part of the Rawson Property Group’s focus on reinvention has involved the creation of cutting-edge tools like its critically acclaimed valuation platform, technology is only partly responsible for the brand’s ongoing success.
He believes it is the brand’s combination of people, processes and technology that has placed it at the forefront of the real estate industry.
“There’s no doubt that our industry is going through a period of digital disruption, and a lot of brands are choosing to address that by replacing service-driven models with technology. All the tools and innovations that we introduce are specifically created to support and empower our agents, not replace them.”
He highlights that, a prime example is the Rawson Engage platform – an ecosystem of tools that enables Rawson agents to stay in-touch, be informed and engage with their clients.
It not only makes agents faster, more efficient and more responsive but it also provides a vital attribute in this fast-paced world. It also facilitates a huge number of additional, personalised services that add value to the Rawson client experience by leveraging agents’ unique and irreplaceable skills.
It is this holistic approach to the real estate industry that is likely responsible for the Rawson Property Group’s Best Real Estate Brand award. The award takes into account everything from the brand’s humble beginnings and trading history, to its vision, values, growth, technological prowess, and client feedback and service ratings.
“We’re lucky to have the dedicated and hard-working team of property experts that we do. We strongly believe that the human touch will always be an essential part of exceptional real estate services. To that end, we remain committed to supporting our agents in delivering the best and most comprehensive service possible.”
Clarke concludes by noting that the tools and methods that the group’s achievements at the Global Brands Awards confirm the willingness and ability to do what it takes to keep delivering industry-leading service backed by tangible value for its clients.