GoSolr wins award for its brand effectiveness
Solar company GoSolr has been awarded top prizes for the effectiveness of its brand from UK organisation the Design Business Association (DBA).
The company won the gold and overall Grand Prix prizes at the DBA Design Effectiveness Awards 2026 for its brand launch project, in South Africa, in November 2022.
GoSolr was built up in six months as a subscription model that provides solar as a service for modern living.
“The design of our brand is how we build trust in a category where hesitation is high. When you make information clear and the process simple, people act, which we proved,” says GoSolr chief experience officer Thomas Framnes.
The company was launched during a period of sustained loadshedding, but while solar was still viewed as technical, expensive and difficult to trust, despite being a viable solution to help address the energy supply crisis.
The brand had to shift the category from being perceived as intimidating to being viewed as accessible, without changing the underlying technology. The design was crucial to conversion and differentiation and the brand was built to make solar feel straightforward and credible.
The results demonstrate how strategic design can change brand perception and commercial performance in a complex, high-hesitation market, GoSolr says.
“This win is proof that keeping things simple and honest works. We removed the jargon, we showed the price, and we designed for how South Africans actually make decisions during an energy crisis. Seeing the impact on the business has been the real reward,” says brand design agency Xfacta CEO Nick Schilperoort.
Xfacta worked with GoSolr to create the brand, digital tools and communications.
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