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Ford to reveal new Ranger on November 24

2nd November 2021

By: Irma Venter

Creamer Media Senior Deputy Editor

     

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Ford Motor Company says it will reveal the next-generation made-in-South Africa Ford Ranger pickup on November 24. 

Ford says it “has reimagined, redesigned and reengineered the Ranger to be the smartest, most versatile and most capable Ranger yet for customers in more than 180 markets around the world”. 

The US auto maker adds that it has conducted more than 5 000 interviews and worked with hundreds of pickup owners in dozens of workshops across the globe as the company designed the new vehicle.

“As designers, we engaged with customers much earlier in the process, spent more time with them and got more insights than ever before,” says Ford Ranger chief designer Max Tran.

“Interestingly, we found that no matter what market, our customers are doers. They like solving their own problems, and they like to feel confident in their truck … not just the way the vehicle functions but the way they feel when they’re driving it.”

Ford will stream the unveiling live at https://www.youtube.com/c/FordSouthAfrica.

 

Edited by Creamer Media Reporter

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