Company Announcement - Attributes its 606 Percent Revenue Growth to ground-breaking digital communications software and technological know-how in cloud-based marketing solutions. Everlytic announced that it ranked Number 3 on the Deloitte Technology Africa Fast 50 2014, a ranking of the 50 fastest growing technology companies in Africa. Rankings are based on percentage revenue growth over five years. Everlytic, the fastest growing technology company in South Africa, grew 606 percent during this period. Everlytic Managing Director, Walter Penfold credits trailblazing cloud marketing technology to automated digital communications, powerful analytics and dynamic and customised content for the company’s revenue growth over the past five years. "Everlytic uses the most advanced software in South Africa to automate digital communications – from newsletters to invoices – across email, mobile and social channels," he reports.

The company is one of the biggest senders of emails in South Africa, Penfold reveals, and has 20 top developers and user experience designers working constantly and consistently in order to build new features, making the software easier and better to use, as well as cementing the value proposition to clients through a full-service offering. Everlytic’s service offering has come a long way in a short time frame, beginning with hosting domains and building websites and content management solutions. The introduction of digital communications was the game changer, with newsletters first being sent out in 2007, but it was really the creation of a proprietary platform known as Everlytic that saw unprecedented levels of growth. It was launched as a general email marketing platform in 2010 and continuous improvements to the offering ensured steady progress, resulting in Everlytic’s ranking on the Deloitte Technology Fast 50 2014.

In addition to the technology and practical know-how in helping large enterprises get their message across, Everlytic is able to track communications through powerful analytics and inform the client as to what action the message prompted. This enables dynamic content to be created around the user’s needs, customising it in order to make it relevant for the audience. “Making the Deloitte Technology Fast 50 Africa ranking is a testament to a company’s commitment to technology,” says Kamal Ramsingh, Deloitte Africa Technology Leader and partner in charge of the Deloitte Technology Fast 50 Africa programme. “With its 606% growth rate over five years, Everlytic has proven that its leadership has the vision and determination to grow in difficult conditions.”

Working in technology is a highly competitive sphere, making it a necessity to turn pioneering ideas into cutting-edge tools and services. Everlytic remains at the frontline with one of the best email delivery rates in South Africa, achieved through local scale, widespread expertise, strong client relationships and compliance. “Gaining this accolade, of being number one in South Africa and third in Africa, is a stamp of approval that Everlytic is doing the right thing, and serves as inspiration to keep building on this base and keep evolving to become the brand leader in emerging markets,” Penfold concludes.