https://www.engineeringnews.co.za
Automation|Botswana|Business|Electrical|Energy|Engineering|Generator|Generator Sets|Manufacturing|Mining|Motors|Packaging|Paper|Petrochemicals|Power|Projects|Renewable Energy|Renewable-Energy|Solar|Switchgear|Transformers|Turbines|Water|Equipment|Generator Sets|Manufacturing |Packaging|Power Generation|Products|Solutions|Generator Sets|Infrastructure|Turbines
Automation|Botswana|Business|Electrical|Energy|Engineering|Generator|Generator Sets|Manufacturing|Mining|Motors|Packaging|Paper|Petrochemicals|Power|Projects|Renewable Energy|Renewable-Energy|Solar|Switchgear|Transformers|Turbines|Water|Equipment|Generator Sets|Manufacturing |Packaging|Power Generation|Products|Solutions|Generator Sets|Infrastructure|Turbines
automation|botswana|business|electrical|energy|engineering|generator|generator-sets|manufacturing|mining|motors|packaging-company|paper|petrochemicals|power|projects|renewable-energy|renewable-energy-company|solar|switchgear|transformers|turbines-company|water|equipment|generator-sets-industry-term|manufacturing-industry-term|packaging|power-generation|products|solutions|generator-sets-person|infrastructure|turbines-person

Electrical equipment group aims to penetrate new markets with integrated offering

Zest WEG Group CEO Siegfried Kreutzfeld in conversation with Engineering News Editor Terence Creamer on the group's growth strategy. Camera Work & Editing: Darlene Creamer.

12th February 2019

By: Terence Creamer

Creamer Media Editor

     

Font size: - +

Electrical products manufacturer Zest WEG Group has added an integrated-solutions offering to its products-oriented sales strategy in a bid to penetrate market segments in which there is a growing appetite for all-encompassing solutions.

The South African company is the fifth largest branch within the larger WEG group, of Brazil, which has branches in 34 countries and has manufacturing facilities in 12 countries, including South Africa.

WEG’s product range includes motors, drives, transformers, substations, wind turbines, solar photovoltaics, steam turbines, gears, HV motors, generator sets and a comprehensive range of automation products including drives, switchgear and panels.

Zest WEG Group CEO Siegfried Kreutzfeld, who took over as leader of the business in early 2019 having previously worked for WEG in Brazil and China, tells Engineering News that the integrated market offering will focus on power generation, electrical infrastructure, mobile solutions and renewable energy.

An electrical engineer by profession and WEG’s former chief engineering officer, Kreutzfeld believes that, by packaging the various technological solutions into tailored offerings, the group will be able to expand into new markets in South Africa and Africa. Zest WEG Group has branches in Ghana, Tanzania, Mozambique and Namibia and has a presence, through partners, in Angola, Botswana, Zimbabwe, the Democratic Republic of Congo and Zambia.

The company already has a strong presence in the country’s mining and petrochemicals industries, but is hoping to play a more significant role in agriculture, water, pulp and paper, sugar, power generation and renewable energy.

Kreutzfeld is particuarly keen to introduce WEG’s renewable-energy technologies, which are well established in Brazil, to the South African and African markets.

“We are pleased to see that the Renewable Energy Independent Power Producer Procurement Programme has regained momentum and that many of the projects have started to move forward after much delay,” Kreutzfeld says, indicating that the group would initially target solar-related prospects.

Edited by Creamer Media Reporter

Comments

Showroom

Booyco Electronics
Booyco Electronics

Booyco Electronics, South African pioneer of Proximity Detection Systems, offers safety solutions for underground and surface mining, quarrying,...

VISIT SHOWROOM 
SABAT
SABAT

From batteries for boats and jet skis, to batteries for cars and quad bikes, SABAT Batteries has positioned itself as the lifestyle battery of...

VISIT SHOWROOM 

Latest Multimedia

sponsored by

Magazine round up | 24 May 2024
Magazine round up | 24 May 2024
24th May 2024

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?

MAGAZINE & ONLINE

SUBSCRIBE

RESEARCH CHANNEL AFRICA

SUBSCRIBE

CORPORATE PACKAGES

CLICK FOR A QUOTATION







sq:0.298 0.352s - 145pq - 2rq
Subscribe Now