Formerly known as Crystal Events and Incentives, a leading conference, incentive travel and corporate meeting organizer in South Africa is proud to announce its expansion into Africa through strategic business partnerships within Harare and Kigali, as well as rebranding to Crystal Events Africa.

The partnerships will increase the business capacity of Crystal Events to successfully drive intercontinental business through inbound incentive programs, as well as bespoke business events and conferences across the continent.

The expansion of Crystal Events Africa has been spearheaded by its founding partner and president of SITE Africa, Tes Proos. Her unwavering confidence in Africa’s value proposition was validated through numerous engagements with partners and officials from Southern and East Africa. The expansion aligns with South Africa’s business and tourism goals and will seek to promote Africa as a preferred destination to global business travelers. 

A key contributor to the success of this expansion has been the people of the partnering regions and reinforces the fact that the humble confidence of Africa’s people is its best asset.

“We are excited about the opportunities that Africa has to offer. The flexibility and co-operative spirit between African Tourism Authorities has been encouraging and instrumental in this expansion and we look forward to working alongside them in making business events in Africa a viable option for  international business communities”, said Tes Proos, Founding Partner of Crystal Events Africa.

Doing business in Africa presents both challenges and opportunities but according to the World Economic Forum, Africa is home to some of the fastest-growing economies in the world, and despite the pre-conceived ideas of a continent forever plagued by disease, war and turmoil, it is rapidly becoming one of the most desirable investment destinations.

Recent visits to the partnering countries were encouraging and the ease of doing business far outweighs sentiments around the current economic and political climate. 

Our current offering into Africa affords the world a unique business and cultural experience and steady flow of investment will see our continent continuously raising the bar.

Currently, Africa is more than capable of hosting world class events and developments focused on capacity building in the partnering regions will enable locations to host large volume events without compromising on quality.