• Adam Philpott, Cisco EMEAR’s Director of Cybersecurity, will deliver a keynote on how enterprises, governments and organizations can ‘Accelerate the Digital Journey, Securely’
• Cisco to showcase its extensive security portfolio; demonstrate how integrated threat defense can truly help businesses

Cisco announced its participation in the Gulf Information Security Expo & Conference (GISEC 2016), which will take place under the collective banner of Future Technology Week, to be held at Dubai World Trade Centre from March 29-31, 2016. As a high level sponsor, Cisco will showcase its strategy of ‘Threat–centric Security’, which includes threat detection, defense and secure remote access. The global technology leader will use the GISEC platform to highlight its next-generation security solutions that deliver advanced threat protection across the entire attack continuum before, during, and after an attack.

With businesses in pursuit of sustainable differentiation and new sources of growth through digital strategies, organisations are exposed to increased risks in the cyber domain. Although digitisation is upon us, 71% of executives feel that cyber security risks are inhibiting their digital ambitions.

At GISEC, Adam Philpott, Director of Cybersecurity at Cisco EMEA, will address issues related to digital transformation and how businesses can accelerate their digital strategies, whilst reducing the associated risks in a unique, scalable way. His keynote, titled ‘Accelerate the Digital Journey, Securely’, will be delivered on March 31, 2016 and will also examine challenges in providing cyber security for the real world.

“Attackers today are so resilient and are becoming increasingly sophisticated. Since we know that breaches are now the new normal, the good news is that all businesses have started to think: how do we do security differently? Technologies must provide market-leading levels of security effectiveness to detect and block threats and this begins with visibility. We also have to acknowledge that security by design has got to be part of everything that is being built, so that customers can ultimately trust it. With a threat-centric architecture, security can definitely be everywhere. As our customers embrace the move to digital, security becomes truly a front and center concern, not only in their infrastructure but as they connect more and more devices that are not connected today,” said Adam Philpott, Director of Cybersecurity at Cisco EMEA.

The recently unveiled Cisco Annual Security Report 2016 (ASR 2016) estimates cybercrime to cost businesses $2.1T globally by 2019, which is four times more than the estimated cost in 2015. The ability to recognize and respond to security threats in real time is becoming a business imperative. Today, businesses are struggling to keep pace – not only with the attacks but also the amount of technology and solutions that have to be deployed with only 45 percent of organizations worldwide confident in their security posture as today’s attackers launch more sophisticated, bold and resilient campaigns.

At GISEC 2016, Cisco plans to demonstrate how integrated threat defense can truly help businesses address their biggest security risk, advanced and zero day threats, while extending Security Everywhere with new capabilities and services that deliver greater visibility, context and control from the cloud to the network to the endpoint, for organizations of all sizes. Cisco will also showcase how its products and solutions can support its customers safely and securely through digital transformation and how they can weave in the security techniques and deployment as part of it. The value of Cisco architecture is its emphasis on embedding security spanning the extended network - including routers, switches and the data center - closing gaps across the attack continuum - and significantly reducing time to detection and remediation.

Cisco security specialists and partners will be available at their stand #C-100 to meet with customers and partners and share their global experiences and success stories with them.