Chery SA to kick off assembly with Tiggo 4 Cross, bakkie assembly under investigation
Chery South Africa (SA) has confirmed that the Tiggo 4 range will be the first model produced at its newly acquired Rosslyn manufacturing plant, with local production scheduled to begin in the second half of next year.
Both internal combustion engine vehicles and hybrid derivatives are planned for production at the facility, placing Chery’s highest-volume model line at the centre of its transition from vehicle importer to local manufacturer.
The decision follows a strong first half of the year for the Tiggo 4 range, which comprises the Tiggo 4 Pro and Tiggo Cross.
A total of 11 322 units were sold between January and June, with growth in each of the six months, making it South Africa’s second-best-selling passenger vehicle overall during the period, says Chery SA.
This numbers also represents year-on-year growth of 39% over the first half of the year.
Chery SA says local Tiggo production will allow the car maker to build on growing demand, while developing a manufacturing programme around a model already well established among South African motorists.
Planned production has been set at 15 000 units for the third and fourth quarters of 2027, with further growth expected as operations mature.
Chery has committed to retaining all 692 employees currently associated with the Rosslyn operation.
The company adds that the rollout of production is expected to create roughly 3 000 direct and indirect employment opportunities across manufacturing, logistics, supply chain and supporting services operations.
Chery says it has already begun a localisation programme, noting that it is engaging with Tier 1 component suppliers as it works towards a 40% local-content target for 2028.
Bakkie Production in the Pipeline?
Alongside preparations for Tiggo 4 Cross production, Chery SA has also confirmed that feasibility studies are underway to determine whether a light commercial vehicle (LCV), including a bakkie, could be considered for local production at a later stage.
These studies will assess a variety of factors, including domestic and regional demand, the business case for production, plant requirements, and the readiness of the local supplier network.
No decision has yet been made on the addition of an LCV to the Rosslyn production programme, warns Chery SA.
Established in 1997, the Chery Group holds the distinction of being the first Chinese automobile brand to exceed one-million domestic sales.
The car maker has a global car parc of 14-million vehicles, maintaining its position as China’s top passenger car exporter for 21 consecutive years.
Chery has also established eight research and design centres in regions including North America, South America and Europe to support its global advance.
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