AMD today announced COREX (PTY) LTD, a market leader in PC gaming and peripheral distribution, as a regional distributor for its microprocessors including both CPUs and APUs. The announcement builds on an existing relationship between the two companies, with the primary aim of leveraging COREX’s strong relationships with key partners countrywide to expand AMD’s existing presence in the South African market.

“With an established history of embracing innovative technologies and an in-depth understanding of consumer needs, COREX is an ideal partner to help AMD reach the robust South African market,” said Omar Fakhri, head of sales, AMD Middle East & Africa. “AMD has a broad portfolio of products that are ideal for South African users looking for outstanding performance and value, and I look forward to collaborating with COREX moving forward” 

The collaboration will allow COREX to offer a growing number of channel customer AMD’s high-demand products, including AMD’s next-generation high-performance computing and graphics solutions. COREX’s knowledge of the computing and connectivity sectors compliments AMD’s expansive experience and award-winning products for the desktop, server, workstation and graphics markets.

“AMD is a natural fit for COREX due to our background in gaming, and current profile that spans across a range of key industry verticals. With South Africa emerging to become a fiercely competitive market and AMD offering such a strong product portfolio, we believe our renewed relationship with AMD will be mutually beneficial for all parties involved, and allow us to bring truly differentiated products to the market,” said Mark Lu, Chief Executive Officer, COREX.

AMD is a pioneer in building great products and in 2016 has demonstrated the company’s position as a true enabler of industry innovation. At Computex Taipei 2016, AMD showcased an array of forthcoming products:

• New 7th Generation AMD A-Series mobile APUs allowing users to work faster and play longer1, delivering powerful performance and superior energy efficiency for all day battery life2.
• Its Polaris architecture-based Radeon™ RX Series graphics cards, providing users with an exciting selection of future-proof3 gaming technologies and impressively smooth HD entertainment
• A public demonstration of its high-performance x86 processor core (codenamed “Zen”), powering a “Summit Ridge” desktop processor, featuring eight cores and sixteen threads. “Zen” core is designed to scale across various industries, including high-performance desktops, servers, notebooks and embedded solutions.