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Physical distancing spurs new trends in music consumption

Sony’s WH-1000XM3 wireless noise-cancelling headphones

Sony’s WH-1000XM3 wireless noise-cancelling headphones

3rd July 2020

     

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Self-isolation and physical-distancing rules owing to Covid-19, have given rise to new trends in the music industry. Music fans across the world have substituted live music concerts for virtual alternatives, relying on technology’s ability to recreate these experiences in the comfort of their homes.

Research indicates an 8.1% increase in the number of music videos streamed in April this year. A growing number of fans are also tuning in to virtual music experiences, such as music concerts live-streamed on social media channels.

Advancements in audio technology have seen an improvement in sound quality and the promise of a life-like listening experience. Sony’s WH-1000XM3 wireless noise-cancelling headphones make use of technology such as a high-definition noise cancelling processor QN1 and an integrated built-in amplifier designed to filter out background sound and deliver improved sound quality. The company states that its headphones have the best-in-class signal-to-noise ratio and low distortion for portable devices, aimed at delivering exceptional sound quality. 

The headphones feature close fitting ear pads, noise cancelling technology such as adaptive sound control, and so-called smart features including Quick Attention, Voice Assistant compatibility and touch control.

In addition, the headphones are designed to block out vehicle noise when travelling, as well as daily noise like voices and background sounds in the environment. The device’s atmospheric pressure optimising feature promises optimal sound at high altitude.

Sony states that its LDAC audio coding technology transmits approximately three times more data, at the maximum transfer rate of 990 kbps, than conventional Bluetooth wireless audio, allowing for high-resolution audio content with quality as close as possible to that of a dedicated wired connection.

The Sony HT-ST5000 soundbar is said to be part of the company’s drive to improve quality and sound reproduction through a range of home audio systems aimed at giving its customers music concert experiences that can be recreated in listeners’ living rooms.  The virtual surround sound combines Digital Signal Processing and S-Force PRO Front Surround with wavefront technology to produce a three-dimensional experience aimed at emulating natural sound, from a single soundbar and subwoofer.

 

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