By: Nelson Teixeira - managing director of Operations for Sub-Saharan Africa at FedEx

South African small-to-medium-sized (SME) businesses have always faced several obstacles – many of them surviving despite the odds. In these economic times where tightening margins and the rising cost of fuel continue to place SMEs under strain, the true cost challenge in logistics lies in the inefficiencies that drive up operational expenses and reduce reliability across supply chains. 

As Nelson Teixeira, managing director of Operations for Sub-Saharan Africa at FedEx explains, “The logistics sector is in a constant state of evolution, driven by factors like market access, supply and demand, and customer expectations. The past few years have shed light on a variety of focus areas including speed, reliability, and visibility. 

Logistics operators should focus on delivering a consistently high standard of service while maximising revenue and minimising costs to gain and sustain market share over time. In the SME sector, striking this balance is a make-or-break factor.”

A case in point

Consider an example from South Africa’s citrus export industry, where the most recent report by the Citrus Growers’ Association found that the direct cost of inefficiencies over a one-year period equated to more than R1.6 billion. This included the cost of additional labour, the cost of additional cold storage beyond the initial contract period, and the increase in transport costs due to longer waiting times at port. 

When considering these findings from the perspective of SMEs, it’s immediately apparent that where larger industries may be able to absorb the cost of logistical efficiencies the same costs can be crippling for SMEs. What may not be devastating to larger industries in the short-term can be devastating to an SME due to factors such as limited cashflow, smaller operating margins, and fewer resources.

This is particularly true in South Africa, which has one of the highest startup failure rates in the world. The majority of SMEs do not survive the first five years of operation, which leaves very little margin for errors that could otherwise be avoided by choosing the right fulfillment partners. 

Technology as a differentiator

In South Africa, delivery problems are among the leading complaints captured by the Consumer Goods and Services Ombud. More specifically, in the e-commerce market, over 20% of shoppers say that they won’t make a repeat purchase from a store after a late delivery and may actively discourage others from shopping there. Considering the major influence that word-of-mouth and social proof have on consumers’ buying decisions, logistical issues shouldn’t be taken lightly. 

For SMEs operating on tight margins, the ability to consistently deliver on time is a competitive advantage. This is where technology becomes a critical differentiator. Advanced logistics solutions enable smarter route optimisation, predictive planning, and flexible delivery options, allowing businesses to reduce inefficiencies while meeting rising customer expectations for speed and transparency.

FedEx investing in digital innovation is a clear example of how technology can translate into measurable business value for SMEs. Tools such as FedEx SenseAware provide near real-time, end-to-end shipment visibility, enabling businesses to monitor the condition and location of their goods throughout the journey. Complemented by robust tracking platforms and proactive exception management systems, these solutions allow SMEs to anticipate delays, respond quickly, and keep customers informed at every stage.

Beyond visibility, FedEx digital tools, including automated shipping solutions, data-driven insights, and integrated logistics platforms, help streamline operations, reduce administrative burden, and improve delivery accuracy. This level of control and transparency not only enhances operational efficiency but also builds customer trust, which is increasingly a deciding factor in repeat business.

In an environment where every missed delivery can translate into lost revenue and damaged reputation, SMEs cannot afford inefficiencies in their supply chains. By leveraging innovative solutions that prioritise speed, visibility, and reliability, South African SMEs are better positioned to scale sustainably and unlock new opportunities in both local and international markets.