Torre Lifting Solutions Flying High With Aerobatic Team Sponsorship
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Company Announcement - The Pitts Special aerobatics team has become a well-loved and recognised name in South Africa. Renowned as best in their class with their Pitt’s special aircraft with many collective awards to their names, these daring aviators, Scully Levin, Arnie Meneghelli, Ellis Levin and Sean Thackwray are a common sight at corporate days, shows and events.This team has been sponsored by Torre Automotive, formerly Control Instruments for 16 years. With the acquisition of Control Instruments by Torre Industries, the team was rebranded as Team Torre and other business units in the Torre Industries stable were offered sponsorship.
Torre Lifting Solutions signed an exclusive contract to sponsor the branding on one of the four-plane fleet. The Team Torre branding also extends to the flight suits and other promotional material at events. Quentin van Breda, technical director at Torre Lifting Solutions, points out that the company has a long tradition of identifying and capturing opportunities to increase its market penetration.
“Our cranes and other lifting solutions are highly visible and, in particular, our Potain tower cranes have become a regular and noticeable feature on major construction sites throughout southern Africa. The sponsorship of the Pitts Special plane and crew was a natural extension of our sustainable brand growth. We have the added advantage of having customer flip days during the year to offer our clients a very different experience in an aerobatic aircraft. As with all of our endeavours, we believe in aligning ourselves with the best in breed,” Van Breda explains.
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