This July 20th to 21st, 2024, the Gallagher Convention Centre will host a pivotal gathering in the world of franchising – The International Franchise Expo (IFE). IFE 2024 offers a unique and compelling opportunity for franchise businesses and those servicing all businesses to directly engage with an invested visitor and partner base—people who are ready to become part of the franchise industry, one of the most resilient sectors of our economy.

The Importance of Franchising in Today's Economy 

Franchising has proven to be an indispensable part of global and local economies, boasting a remarkable ability to withstand economic fluctuations and contribute substantially to national GDPs. In South Africa alone, franchising contributes 15% to the GDP, with nearly 800 franchise systems and 68,000 franchisees across various sectors. By participating in this event as an exhibitor, businesses can harness the opportunities presented in the sector.

Fred Makgato, CEO of the Franchise Association of South Africa, highlights the strategic advantage of participating in the expo: "Exhibiting at the International Franchise Expo offers businesses a unique platform to engage directly with a concentrated audience of serious investors and key stakeholders who are actively seeking to expand and innovate within the franchising sector. This event not only connects you with potential partners and customers but also places you alongside other industry service providers, creating a synergistic environment for business growth and collaboration. In these times of global economic recovery, there's no more effective way to broaden your impact and solidify your footprint in the franchising world."

Why Exhibit at IFE 2024? 

The International Franchise Expo is not just an event; it's a transformative experience designed to connect exhibitors with thousands of potential partners, investors, and customers. Here's what makes IFE 2024 the ideal platform for your business:

1. Unparalleled Networking Opportunities: Engage with industry leaders, innovators, and entrepreneurs. The expo is a nexus for forming valuable connections leading to fruitful partnerships and new ventures.

2. Exposure to New Trends and Technologies: Stay ahead of the curve by exploring the latest advancements in your field. IFE 2024 is a hub where new ideas meet market needs, allowing you to enhance your offerings and adapt to evolving consumer demands.

3. Massive Brand Visibility: Position your brand in the spotlight within a gathering of industry influencers and decision-makers. Exhibiting at IFE 2024 significantly boosts your brand's profile, drawing the attention of potential franchisees and business collaborators.

Who Will Benefit from Exhibiting at IFE 2024? 

IFE 2024 welcomes a diverse array of participants, from established franchises to new market entrants, including:

• Service Providers: Legal experts, financial institutions, real estate firms, and technology vendors will find the expo an ideal platform to present specialised solutions tailored to the franchising industry.
• Suppliers and Vendors: Companies offering essential products and services such as catering, cleaning supplies, machinery, and more can connect directly with businesses looking to enhance their operations.
• Marketing and Consulting Firms: companies can showcase their expertise in driving brand growth and customer engagement to a captive audience ready to invest in effective strategies and tools.
• Insurance and Support Services: Offer tailored insurance options and management solutions that address the unique challenges franchises face.

Call to Action:  IFE 2024 is more than just an exhibition; it's a gateway to future success. By participating, you align your business with leading figures in the franchising community, gaining unparalleled exposure and opportunities for expansion.