A new mobile application (app) that is designed to enable consumers to make payments, play online games and order takeaway items, has recently been launched by Vodacom.

The VodaPay Super App, designed in collaboration with Alibaba Group-owned fintech services platform Alipay, offers consumers a single point of entry and payment platform, with no additional download required.

Mondia Digital, a consolidation of the Mondia Group's digital content distribution business and its digital payments company Mondia Pay, have contributed digital technology, infrastructure, payment services, content and business-to-business platforms to the new app. It also connects third-party content providers into this ecosystem, by making a selection of its custom content platforms available through the app, including platforms such as Mum and Baby, Vodacom’s vLive app, Playinc and My Muze. The company has also co-created many of Vodacom’s key branded services on the Super App platform.

In addition, Mondia Pay has rolled out its seamless, contactless Direct Carrier Billing (DCB) payment service to the VodaPay Super App. DCB is designed to allow customers to make payments conveniently and securely through their mobile phone bill.

Mondia Pay CEO Simon Rahmann said, “The VodaPay Super App is an exciting environment in which to implement our DCB platform. All-in-one environments offering seamless access and seamless payment are the future of customer and business ecosystems. By offering consumers a simple, fast and secure way to pay for services using their mobile phone, we not only encourage financial inclusion, but we make it easier for local and global developers to offer their services to millions more people.”

The Super App will be accessible to customers on any mobile network but it will be zero-rated for Vodacom users. The VodaPay Super App is set to be rolled out in other international Vodacom markets.