Stellantis Middle East and Africa has unveiled its Dare Forward 2030 strategic plan for the region that will see it aim for 22% market share by 2030, boosted by the launch of around 55 new vehicles/derivatives.

The Stellantis group includes the Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys brands.

“Dare Forward 2030 will lead us to leadership in Middle East and Africa region,” says Stellantis Middle East and Africa COO Samir Cherfan.

“Building on our current tailored and robust commercial and industrial setups in the region, we aim to consolidate our position in the Mediterranean Crown and the French Overseas Territories, while strengthening our position in sub-Saharan Africa and ramping up our market share in Middle East and South Africa.”

Around 25% of the 55 new vehicle/derivatives to be launched by 2030 in the region will be low-emission vehicles (LEVs), which refer to battery electric, fuel-cell and plug-in hybrid vehicles, notes Cherfan. 

Also, by the same year, Stellantis plans for one-third of all sales to happen online, with a single digital marketplace available to all customers by 2027.

Jeep is one brand that has already lifted the veil on its LEV future, noting it will introduce four all-electric sports-utility vehicles (SUVs) in North America and in Europe by 2025.

Around 50% of Jeep sales in the US and 100% of sales in Europe will be battery-electric vehicles by 2030, says Stellantis.

Two fully electric SUVs – the new Jeep Recon and new Wagoneer, code name Wagoneer S – are set to launch in North America and other regions around the world by 2025, while the all-new, all-electric Jeep Avenger will launch in Europe early next year.

Stellantis South Africa currently holds a 1.54% share in the total domestic new-vehicle market.