Seifsa calls on metals, engineering firms to submit entries for customer service award

12th April 2021

By: Schalk Burger

Creamer Media Senior Deputy Editor


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Metals and engineering industry association the Steel and Engineering Industries Federation of Southern Africa (Seifsa) has called on companies to submit their entries for the 2021 Seifsa Awards for Excellence in the Customer Service Award category.

This year’s entrants will be assessed on their performance during the period from July 1, 2019, to December 31, 2020.

With customers having an increasing number of choices in markets that are fast becoming saturated, customer experience is often what sets apart good companies from great ones, says Seifsa CEO Kaizer Nyatsumba.

This award is particularly important because, with many consumers under pressure, it is only those businesses that are able to align themselves to their customers’ needs that will be able to ensure they hold on to those customers after the Covid-19 pandemic, he notes.

“Every touch point, from a customer’s interaction with a technician to a call answered by the receptionist, is an opportunity to elevate the customer experience. Many companies in the metals and engineering sector understand that and have put their customers at the heart of their business strategies. We would like to shine the spotlight on these companies and reward them for their efforts.”

Seifsa member companies and non-Seifsa companies are eligible to enter the awards.

The awards ceremony will take place on May 20 in Johannesburg.

Edited by Chanel de Bruyn
Creamer Media Senior Deputy Editor Online


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