https://www.engineeringnews.co.za

Powerstar to expand into smaller trucks through Foton partnership

Photo by Duane Daws

The Foton trucks to be launched in the local market

Photo by Duane Daws

Photo by Duane Daws

4th October 2017

By: Irma Venter

Creamer Media Senior Deputy Editor

     

Font size: - +

Powerstar sold around 420 trucks in South Africa last year, with the Chinese brand aiming for 500 units this year, says Everstar Industries CEO Bob Wang.

The growth will come from the brand expanding its product portfolio from the extra-heavy and heavy commercial vehicle (EHCV, HCV) segments to the medium commercial vehicle (MCV) segment, while also expanding its presence in the HCV market.

The expansion into these segments will come from a partnership agreement with another Chinese manufacturer, Foton, to rebrand Foton’s 3 t, 5 t and 8 t trucks as Powerstar models.

“We spent four years to select the right partner,” says Wang. “We believe we have made the right decision with Foton.”

Powerstar trucks are assembled in Pietermaritzburg. The company strongest foothold is in the local mining and construction sectors.

Powerstar, as a brand, is 100% Chinese government owned. It has been in South Africa since 2006.

There are 28 Powerstar dealers in South Africa, of which 13 are full service dealers.

Powerstar trucks are currently sold in Botswana, Namibia, Zimbabwe, Mozambique, Malawi and Swaziland. Wang aims to expand to Zambia and the Democratic Republic of Congo by the end of next year.

Medium-duty Powerstar trucks are set to enter the South African market by the end of this year, with sales to begin in February.

The range will initially  include a 3 t and 5 t truck.

The 8 t truck will arrive by the middle of 2018.

Wang is positive the arrival of the new fleet will be able to push Powerstar to sales of 1 000 units a year.

“My first step is to reach 700 EHCV and HCV units, and 300 MCV units by 2018, 2019. I’m confident we can achieve this.”

 

Edited by Creamer Media Reporter

Article Enquiry

Email Article

Save Article

Feedback

To advertise email advertising@creamermedia.co.za or click here

Showroom

The Steel Tube Export Association of South Africa
Steel Tube Export Association of South Africa

The Steel Tube Export Association of South Africa was established to develop sustainable, internationally competitive carbon steel tube and pipe...

VISIT SHOWROOM 
Werner South Africa Pumps & Equipment (PTY) LTD
Werner South Africa Pumps & Equipment (PTY) LTD

For over 30 years, Werner South Africa Pumps & Equipment (PTY) LTD has been designing, manufacturing, supplying and maintaining specialist...

VISIT SHOWROOM 

Latest Multimedia

sponsored by

Magazine round up | 01 May 2026
Magazine round up | 01 May 2026
1st May 2026
Trade, Industry and Competition Minister Parks Tau
IDC addresses public scrutiny, repositions itself
30th April 2026 By: Tasneem Bulbulia
An image of the Mooi Plaat solar PV facility launch
Envusa Energy confirms supply of renewable energy to key mines
28th April 2026 By: Tasneem Bulbulia

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?

MAGAZINE & ONLINE

SUBSCRIBE

RESEARCH CHANNEL AFRICA

SUBSCRIBE

CORPORATE PACKAGES

CLICK FOR A QUOTATION







301

sq:0.074 0.133s - 145pq - 2rq
Subscribe Now