Company Announcement - McKinsey & Company recurrently released a report titled Sustainability’s strategic worth: McKinsey Global Survey results. According to the survey, “Year over year, large shares of executives cite reputation as a top reason their companies address sustainability; of the 13 core activities we asked about, they say reputation has the most value potential for their industries.”  The results are consistent – sustainability, and more to the point environmental sustainability, is becoming a key driver in value creation for companies. With its growing importance in value creation, companies are aligning their environmental sustainability goals with company strategy – vision, mission, purpose and values – and recognising its potential in reducing operational costs and increasing operational efficiency.

One company that is putting environmental sustainability at the forefront is Mitsubishi Electric. There is a clear alignment between environmental sustainability and Mitsubishi Electric’s positioning line “Changes for the better”. According to Mitsubishi Electric, “Our corporate statement, ‘Changes for the Better,’ encapsulates all that we stand for and aspire to—a brighter future for society, industry and everyday life through innovation. For 90 years, we have helped create a brighter tomorrow globally through our leading-edge technologies.” Through their corporate strategy, one of Mitsubishi’s aims is to be a ‘Global Leading Green Company’ thus Mitsubishi released a report titled Environmental Report 2014 . In the report, Masaki Sakuyama, Mitsubishi President and CEO says, “The Mitsubishi Electric Group recognises that our planet needs to be protected for future generations. Limiting our impact on the environment is thus one of our top management priorities. While respecting social norms, we shall endeavour in our business activities to realize a sustainable society through technology and action. We will apply our technological expertise and new innovations to reduce the environmental impact of our business and to help preserve biodiversity. The Mitsubishi Electric Group will also strive to make positive contributions through the continuous improvement of our products and services, focusing on size and weight reduction, high performance, resource savings and energy efficiency.”

The results speak for themselves as can be seen in the achievements outlined in the four key focus areas of their environmental plan - Initiatives Toward Creating a Low-Carbon Society,  Initiatives Toward Creating a Recycling-Based Society, Strengthening Our Environmental Management Foundation, and Expanding Environment-Related Businesses.