MINI SA appoints new boss as it heads for all-electric future

Image of Mini SA head Carmen Myles

Carmen Myles

6th September 2023

By: Irma Venter

Creamer Media Senior Deputy Editor


Font size: - +

BMW Group South Africa (BMW SA) has appointed Carmen Myles as the new head of MINI South Africa (SA), effective September 1.

In her current role as BMW SA transaction pricing and product offers manager, Myles has been responsible for transaction pricing in the new direct sales model for BMW SA, MINI and BMW Motorrad for the past three years.

Myles has previously filled roles such as MINI SA sales regional manager, BMW SA  sales and marketing regional manager, MINI SA sales, planning, steering and operations manager, and BMW SA sales development manager.

"I am honoured to lead the MINI South Africa team and especially excited to collaborate with my new team members,” says Myles.

“Having worked closely with the iconic brand over the years, I hope to continue the innovative work it has produced so far, particularly as we prepare for a transformative automotive future. 

“I look forward to adding value to our customers’ lives with maximal experiences and minimal footprint.”

BMW SA CEO Peter van Binsbergen congratulated Myles on her appointment.

“Over her many years within the business, Carmen has demonstrated a keen ability to create and sustain valuable relations. 

“I am confident that she and the team will continue their strong performance in the challenging economic environment, and successfully prepare MINI South Africa as it transitions into an all-electric brand in the near future.”


Edited by Creamer Media Reporter



Weir Minerals Africa and Middle East
Weir Minerals Africa and Middle East

Weir Minerals Europe, Middle East and Africa is a global supplier of excellent minerals solutions, including pumps, valves, hydrocyclones,...

Booyco Electronics
Booyco Electronics

Booyco Electronics, South African pioneer of Proximity Detection Systems, offers safety solutions for underground and surface mining, quarrying,...


Latest Multimedia

sponsored by

Magazine round up | 19 April 2024
Magazine round up | 19 April 2024
19th April 2024

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?







sq:0.1 0.158s - 171pq - 2rq
Subscribe Now