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Martina Biene to succeed Robert Cisek as VWSA MD

25th August 2022

By: Tasneem Bulbulia

Deputy Editor Online

     

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Robert Cisek will leave Volkswagen Group South Africa (VWSA) on October 31 to take up the position of head of Volkswagen Small and Compact Product Line in Wolfsburg, Germany, reporting to Thomas Schaefer, CEO of the Volkswagen Passenger Cars Brand.

Martina Biene, who is currently the head of Volkswagen Small and Compact Product Line, will succeed Cisek as the chairperson and MD of VWSA once all the necessary regulatory approvals have been attended to.

Cisek took over the reins at VWSA in November 2020 at the height of the Covid-19 pandemic. The group says he successfully led VWSA through a turbulent period of semiconductor shortages, which impacted on the Kariega plant’s production and vehicle sales.

Cisek also ensured that no jobs were lost at VWSA during this period.

Biene is returning to VWSA for her second spell, following her tenure as the head of Volkswagen Passenger Brand from October 2018 until August 2020.

Biene has 20 years of experience in the Volkswagen Group, having worked in sales, marketing, product planning and product marketing for Luxury Vehicles and the Volkswagen brand in Germany, Belgium, Luxembourg and South Africa.

“I would like to thank Robert for steering VWSA to a stable position during a highly challenging period for the local and global automotive industry. I am looking forward to having him back in Wolfsburg to head our small and compact product line, which will play an important part in the future of our product portfolio in emerging markets like South Africa,” says Schaefer.

“Martina is returning to the market which she knows very well after her successful time as the head of the Volkswagen Brand Sales and Marketing. Her mandate is to sustain VWSA’s strong position in South Africa, and to continue to pursue Volkswagen’s plans to grow the Brand in the sub-Saharan Africa markets,” he adds.

Edited by Chanel de Bruyn
Creamer Media Online Managing Editor

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