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Market your company on Twitter

2nd June 2017

By: Reinette Classen

COO: Sales and Marketing

     

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Dear

Creamer Media has a very large Twitter community of over 45 000 followers and I would like to tell you about a new marketing channel that we have developed that will give your company the opportunity to communicate directly with our Twitter followers.  

The way it will work is that in between the news headlines that Creamer Media normally Tweets every day, we will also Tweet your company’s message to our Twitter followers.  Such Tweets, of up to 140 characters, together with new Twitter-linked sponsorship positions, will enable you to promote your brand, your events and your products and services to the vibrant Twitter community.  Our Twitter followers will be able to simply click on your links in order to find out more about your company’s offerings and to visit your website, etc.

Creamer Media’s Twitter following grows every day, and currently stands at:

  • Engineering News 10 003
  • Mining Weekly Africa 23 782
  • Mining Weekly Americas 6 561
  • Mining Weekly Australasia 1 213
  • Polity 5 673

There are three Twitter-linked Marketing Options that you can choose from:

Option 1 – “The Twitter Sponsorship Package”

This multi-platform sponsorship package will ensure the following branding for you:

  • Your branding on the Engineering News, Mining Weekly or Polity Twitter feeds’ cover image (see an example at Screenshot 1 attached)
  • Your ‘Takeover’ of the feed’s landing page on the Engineering News or Mining Weekly website – this includes Mega Banner, Top Banner, Top-Right and Skyscraper adverts on this page for the full duration of your sponsorship (see an example at Screenshot 2 attached)
  • A series of Tweets for the duration of the sponsorship as outlined below:

The following rates will apply for the above-mentioned branding placements (rates exclude VAT):

  • 1 month  - also receive 5 Tweets - R12 000
  • 3 months – also receive 25 Tweets - R34 000
  • 6 months – also receive 50 Tweets - R64 000
  • 12 months – also receive 100 Tweets - R116 000

Option 2 – “The Just Tweet Package”

Purchase a set number of Tweets to the Twitter followers of Engineering News, Mining Weekly or Polity and enjoy frequency discounts as follows (excluding VAT):

  • 1 Tweet  - R1 000
  • 2-4 Tweets  - R900 (per Tweet)
  • 5-11 Tweets  - R800 (per Tweet)
  • 12+ Tweets  - R700 (per Tweet)

Option 3 – “The Limited Time special offer”

As a Special Offer we are running until the end of April 2016 you will receive 5 FREE Tweets (1 Tweet on each of the above feeds – normally valued at R4 000) for every new online advertising campaign that your company books valued at over R15 000 (excluding VAT).

I really hope that you decide to use Creamer Media’s sizable and growing presence on Twitter as a new marketing channel for your company. Please contact me to tell me which Twitter-linked Option you are most interested in, and please do not hesitate to contact me if you have any questions.

Regards

Celeste Koortsen

Creamer Media (Pty) Ltd

Tel:  +27 11 622 3744

Edited by Creamer Media Reporter

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