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Industrial gas supplier showcases commitment to craft beer market

Industrial gas supplier showcases commitment to craft beer market

17th August 2017

     

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From Creamer Media in Johannesburg, this is the Real Economy Report.

Sashnee Moodley:
Industrial gas supplier Air Products hosted media at Johannesburg-based restaurant and microbrewery Mad Giant in June, where it showcased its support for South Africa’s burgeoning craft beer industry. David Oliveira tells us more.

David Oliveira:
As a supplier of gases vital to the brewing process, Air Products plays an important role in supporting microbreweries to create craft beers suited for this expanding market. To ensure the quality and taste its clients’ craft beer Air Products supplies its food-grade Freshline range of gases, including pure oxygen, carbon dioxide and nitrogen.

Air Products Freshline product manager Nelisiwe Dlamini
 

David Oliveira:
During the tour Engineering News spoke with Mad Giant founder Eben Uys who explained some of the intricacies and science behind brewing a great craft beer.

Mad Giant founder Eben Uys
 

David Oliveira:
Meanwhile, the fledgling craft beer market is expected to take about 10% of the total market share in South Africa by 2022 and Ubuntu Kraal Brewery founder Ndumiso Madlala had this to say about this growing industry.

Ubuntu Kraal Brewery founder Ndumiso Madlala
 

David Oliveira:
Madlala went on to discuss some of the major economic factors currently affecting local craft breweries.

Ubuntu Kraal Brewery founder Ndumiso Madlala

Mad Giant founder Eben Uys

Sashnee Moodley:
That’s Creamer Media’s Real Economy Report. Join us again next week for more news and insight into South Africa’s real economy.

Edited by Creamer Media Reporter

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