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Imperial enters telecoms market, seeks to leverage mobile commerce potential

Nicholas Haralambous and Tracy Langdon Surkont

Nicholas Haralambous and Tracy Langdon Surkont

Photo by Imperial

28th August 2013

By: Irma Venter

Creamer Media Senior Deputy Editor

  

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JSE-listed Imperial Holdings announced on Wednesday that it was entering the mobile and telecommunication industry through the acquisition of mobile technology firm ForeFront Africa (FFA). 
 
FFA would form part of the newly launched Resolve brand and become Resolve Mobile. This would allow the companies to work together seamlessly and provide the best possible digital and mobile strategies to the group, as well as clients and partners, said Imperial in a statement.
 
“Imperial is excited to enter into the strategically critical mobile technology arena, alongside a team with such notable skill and extensive African experience,” said Imperial chief integration officer Cobus Rossouw. “We are now well placed to partner our clients in leveraging the potential of mobile commerce in their value chains.”
 
Tracy Langdon Surkont and Nicholas Haralambous founded ForeFront Africa earlier this year after both exited separate ventures, and having worked together at Vodacom South Africa.  Haralambous and Surkont spotted a market requirement for skilled, experienced mobile talent willing to work in African countries.
 
“Tracy and I knew that we were onto something when we were approached by companies throughout Africa and further afield to make use of our services,” said Haralambous. “Partnering with Imperial Holdings will bring massive opportunities to our company and assist in growth which we would have battled to achieve otherwise.”
 
Resolve Mobile’s clients included wireless application service providers, mobile network operators, as well as social networks from around the world. 
 
Surkont said that FFA had experience and a grasp of the market that few others had.

“We understand that the market is complicated, each country in Africa needs unique attention and each company brings with it a different offering and unique requirements.”

 

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