Learn how the cloud, artificial intelligence and automation can turn mundane interactions into transformative experiences 

Genesys® www.genesys.com, the global leader in omnichannel experiences and contact centre solutions, has announced its signature European gathering, G-Summit Europe, will take place in Amsterdam, between 10-12 September. The event will gather the strongest ecosystem of customers, partners and technology solutions to share insights and explore ways to turn mundane interactions into highly personalised customer experiences. 

Most organisations want to know how to get customers to love them more. There is no better person to hear from about how to win customers over than Huib Van Bockel, founder of Tenzing Natural Energy, former head of Marketing at Red Bull Europe and author of The Social Brand. In his energizing keynote speech, Van Bockel will take attendees on an exploration into how organisations can achieve greater brand engagement and loyalty by doing more for the people who matter most — their customers. 

A decade since highlighting the uncontainable power of poor customer experience with his viral video United Breaks Guitars, Canadian songwriter, author and social media pioneer Dave Carroll will also take to the stage. Carroll will share why empowering people to deliver moments of connection is so important in a digital world.  

Several notable Genesys customers, including Heineken, Kiwi.com and Lowell Group will illustrate how they are using innovative technologies such as the cloud, artificial intelligence (AI), digital channels and more. G-summit Europe will also celebrate agents from Swisscard, Harambee and Ving as Genesys CX Heroes for going above and beyond to provide exceptional customer service.

Contact centre agent Thapelo Kwenane from Harambee is receiving international recognition and the title of CX Hero at the Genesys G-Summit Europe. Kwenane’s CX Hero award is the first to a South African. 

With more than 30 educational tracks, breakouts and activities, attendees with a variety of roles, such as customer experience leaders, sales and marketing professionals, contact centre managers and developers, have multiple opportunities to shape their curriculum. Topics include machine learning, voice and chat bots, customer and employee experience, cloud and more. Deep-dive breakout sessions will also cover the importance of blending the human touch with artificial intelligence and digital technologies to provide optimal service.

“Through G-Summit Europe we aim to show attendees how immersive, experiential service is the new standard for every customer, every time,” said Merijn te Booij, chief marketing officer of Genesys. “Attendees will glean insights from industry experts and businesses that have had success using innovative technologies to empower their employees and turn conversations with customers into the best-connected moments across marketing, sales and service