Fiere di Parma set to join Africa’s Big Seven
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Over the past few events various Italian companies have found success by exhibiting at Africa’s Big Seven (AB7). The business they generated with African buyers at the Continent’s largest food & beverage industry trade event has now translated into much expanded interest from suppliers from that country.“Africa has captured the attention of many Italian exporters” says Giacomo Rotunno, Managing Director of Italian-based events consultancy NG Com. “Because of the need for SMEs to export they are keen to explore growing markets in countries that are ‘trade friendly’. That is why we introduced AB7 organisers - Exhibition Management Services - to Fiera di Parma, the organisers of Italy’s two most prestigious F&B events - Cibus and Cibustec”.
This introduction led to an agreement that sees Fiere di Parma in conjunction with one of Italy’s largest publishing house, Gruppo Tecniche Nuove – Senaf, co-ordinating an expanded group of Italian exhibitors made up of their existing exhibitors and advertisers.
“European markets are stagnant and they see Africa’s F&B market sitting with an attractive annual turnover of US$ 313 billion, projected to grow to US$ 1 trillion by 2030 according to the World Bank. No wonder they are keen to have a presence at AB7!” states John Thomson of organisers Exhibition Management Services.
“Last year, almost 1 000 exhibitors and over 16 000 visitors from 50 countries took part in Africa’s Big Seven and its co-located sister show, SAITEX (the Southern African International Trade Exhibition),” adds Thomson. “Over the last decade, AB7 and SAITEX have become an effective networking platform for international companies to explore African business opportunities. An Italian Pavilion provides the perfect springboard for the Italian food and beverage industry to do business in Africa.”
AB7 2014 takes place from 22 to 24 June 2014 at Gallagher Convention Centre, Midrand, Johannesburg.
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