Blue Turtle, the Aternity reseller in Southern Africa, announces the launch of Aternity’s no cost, tag-free Mobile Analytics Platform that Empowers Application Developers with Insight into the Performance and Availability of their Applications

Aternity Inc., the industry’s leader in providing End User Experience Management for any application on physical, virtual, and mobile devices, announced the expansion of its Mobile EUEM capabilities to the App Developer community.

Aternity for Mobile App Developers is the industry’s first tag-free mobile APM platform that provides comprehensive visibility across the performance and availability of mobile apps and devices. Gaining insight into when, where and why their applications are not performing is critical for mobile App Developers who won’t tolerate poor End User Experience interfering with how users perceive their applications.

“Managing mobile app performance is a challenge for developers, organizations and other stakeholders due to the difficulty of tracking their behaviour across different environments, devices and networks,” said Dan Yachin, Research Director of Emerging Technologies at IDC EMEA. “As result, we see a growing demand for solutions to provide comprehensive mobile app monitoring and analytics that enable optimization of the user experience.”

Aternity for Mobile App Developers embeds End User visibility into mobile apps by monitoring and analyzing the following mobile metrics and dynamically alerting and reporting on them by Location, Carrier, Device Type, Operating System, Target Server, etc.:

• App Performance
• Device Performance
• Network and Server Latency
• App Errors
• Handled Exceptions
• App Crashes with Stack Trace
• Network and Server Errors
• Network Connectivity Impact
• Traffic and Data Volume

“As a mobile APM pioneer, Aternity has empowered enterprise IT teams to extend their End User Experience monitoring of applications running on physical and virtual desktops to any mobile app while leveraging the same platform,” said Trevor Matz, President and CEO of Aternity. “Now App Developers are able to leverage the End User Experience Management capabilities they require to deliver high-quality apps that delight their enterprise customers.”

Tommy Erlank, Enterprise Application Management at Blue Turtle added: “Aternity for Mobile App Developers is the industry’s first tag-free mobile APM platform that provides mobile app developers with comprehensive visibility across the performance and availability of their mobile apps and associated devices. Aternity forms an integral part of our performance management capabilities and the addition of a development edition for mobility is very exciting to us and our customers alike.”