As fuel prices continue to climb, South African households are grappling with the mounting pressure that cuts across their daily lives. Transport costs are consuming an ever‑greater share of already stretched budgets, leaving families with difficult trade‑offs each month. For many consumers, fuel isn’t a choice; it’s what gets them to work, keeps small businesses running and ensures children get to school. Each increase at the pump chips away at money meant for groceries, school fees, healthcare, and other basic needs, adding to the daily financial pressure many households are already carrying.

In response to this pressure, FNB eBucks has launched a limited‑time Fuel Boost campaign, running from May to June 2026. The initiative gives customers a guaranteed 50% increase in eBucks earn on fuel at Engen, on top of their standard monthly fuel rewards.

At a time when consumers are counting every rand, the Fuel Boost campaign focuses on delivering immediate, tangible relief on fuel spend that’s already built into household budgets. By rewarding everyday behaviour, which is simply filling up, the campaign helps customers stretch their money further, without changing how they live or spend.

“Fuel is an essential expense for most South Africans,” says Pieter Woodhatch, CEO of eBucks. “When prices rise, customers feel it immediately. So, by giving customers an extra 50% back in eBucks on fuel, we are helping to soften that impact by putting real value back into their hands, at a time when it matters most. This is about providing relief now and not promising benefits later.”

Over the past year, eBucks customers unlocked R418 million in combined value at Engen. This included R241 million earned back in eBucks rewards and R177 million spent directly in eBucks to reduce out-of-pocket fuel costs. 

With rewards of up to R8 back per litre, more than 850 000 customers continue to benefit from the programme, using eBucks to cushion fuel hikes and ease cost of living pressures. “Our goal is to help customers make smart everyday decisions that build financial resilience in a challenging economic environment,” adds Woodhatch. 

To unlock the additional guaranteed 50% fuel, earn, customers need to do the following:

• Meet their standard monthly eBucks qualifying criteria, and
• Spend a minimum of R450 on fuel at Engen a month within the campaign period

To bring this to life, a Private Banking client on eBucks Level 5, who meets the WesBank and insurance qualifying criteria, currently earns R8 back per litre in eBucks on qualifying fuel spend. During the Fuel Boost campaign, that customer will earn an additional 50% on their standard fuel earn, equating to an extra R4 per litre. This means that they can earn up to R12 back per litre in eBucks for the campaign period.

“The simplicity of this offer is intentional,” Woodhatch adds. “Customers don’t need to rethink their spending or jump through hoops. They just need to fuel up as they normally would. That’s what makes the benefit practical and impactful.”

Through this campaign, we’re able to help customers preserve cash flow and free up money for other household priorities. It also reflects a broader shift in how consumers view rewards, with growing demand for programmes that offer real help on everyday essentials.

“Our role goes beyond rewards; it’s about making our customers’ lives easier,” he explains. “That means recognising the real pressures people are under and responding in ways that are simple, practical, and genuinely helpful. Whether it’s fuel, groceries, data or other everyday essentials, our commitment is to help customers manage rising costs with confidence, simplicity, and meaningful support.”

The eBucks Fuel Boost campaign will be available for a limited time, from May through June 2026, at Engen stations nationwide.