E-commerce platform for coatings
A newly launched business-to-business e-commerce platform tailored towards retailers and contractors, is designed to streamline trade retail of coatings products.
The Plascon Store was conceptualised and developed to improve existing communications with the company’s existing retailers, provide a tool that accommodates socially distant interactions, and address the demands of the future of commerce.
“The process of consulting and ordering can become quite laborious when exchanging documents and awaiting feedback from customer care agents. Lockdown regulations and the ongoing threat of further waves of Covid-19 mean face-to-face meetings are no longer a viable option either,” comments Plascon head of marketing Suvasin Moodley.
The brand highlights that this digital extension will help save time, cut down on unnecessary back-and-forth dealings, streamline communication, and create automation.
The online platform features a simple-to-navigate user experience, allowing the user to sign in, search for a desired products, calculate costs, upload files, and make orders.
Product categories include:
- Decorative
- Industrial
- Automotive
- Colourants
- Exclusive brands
- Tint products.
Retailers can also search for products using SKU codes, helping to ensure accuracy. The new functionality is designed to fast-track supply and demand.
Plascon’s retailers comprise leading hardware and home improvement stores such as Mica, Builders Warehouse, Buco and Makro. The retailers supply the company’s coatings directly to consumers, extending the brand’s distribution line and allowing wider accessibility of its products.
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