Diamond market ‘fully recovered from pandemic’
A structural decline in diamond production and growing end-user demand have created favourable conditions for sustained price growth, especially for rare rough and polished diamonds.
In its yearly diamond investment market report, Alrosa states that the diamond market has “fully recovered from the pandemic”, with jewellery sales having risen sharply.
The diamond industry was hit hard in the first half 2020, when the Covid-19 pandemic hit. Retail jewellery sales have recovered in the second half of the year, leading to an increase in demand and diamond prices.
Alrosa reports that jewellery sales are forecast to exceed $90-billion in 2021 – a 23% year-on-year increase.
In the two largest jewellery markets, the US (which accounts for 45% of global sales) and China (20% of global sales), demand for jewellery has risen by 50% and 10% respectively, compared with precrisis levels.
There is also a growing interest in buying diamonds as an investment and financial hedging tool, Alrosa states, noting that investment-grade diamonds have higher price growth expectations than diamonds in general.
These are colourless polished diamonds weighing 4 ct or more, and fancy coloured diamonds, whose production is declining at a fast rate.
The supply of coloured diamonds is “very limited” and the closure of the Argyle mine, in Australia, has set the stage for further price increases for coloured diamonds and investment-grade diamonds in general.
Citing the Gemmological Institute of America, Alrosa says only one out of 10 000 ct of diamonds has a distinct, fancy colour.
In 2020, diamond producers reduced output by 20% from 2019 levels to 107-million carats. The natural decline amid the planned decommissioning of large depleted deposits was exacerbated by Covid-19 and consequent lockdowns.
Alrosa says that rough diamond stocks are at “minimal levels”, as demand has increased without a meaningful supply response from miners.
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