Company Announcement: Engen wins 3rd successive Generation NeXt youth survey
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Engen Petroleum, South Africa’s fuel market leader, has again won “Coolest Petroleum Brand” in the sought-after Sunday Times Generation Next youth survey. It is the company’s third straight year of taking top honours in the survey, adding to a growing list of high-profile accolades over the past three years. In 2012 Engen also won the Sunday Times Top Brands award (retail service station forecourts), for the second consecutive year.
All-round performance
Now in its ninth year, Generation NeXt tracks the consumer behaviour and preferences of South Africans aged eight to 22 – an important segment of the market with an annual spending power of R98 billion per year. “We continue to invest in reinvigorating the brand, investing much effort into being an attractive stop-over for youth,” says Joe Mahlo, Engen’s head of sales and marketing. “Service and convenience further remain cornerstones of our customer retention and growth strategy.” Lesley McDonough, Group Brand Manager at Engen, says the results continue to validate Engen’s marketing focus and efforts. “We are excited and humbled to win this award again, especially as the youth is our future market. It is not easy to stay current in this market.”
Engen continues to roll out signature convenience offerings across its network, including fast food and restaurant partnerships, franchise bakeries, coffee, alternate payment partnerships and a range of other innovations.
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