Toyota revealed the Corolla Furia Concept at the 2013 North American International Auto Show in Detroit. This exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla*. The concept represents an exterior styling study by Toyota designers, and it builds on the brand’s product development priority to develop more dramatic, expressively designed vehicles.

While very definitely just a concept, the Corolla Furia Concept is an early indicator of where compact car design will lead Toyota in the future. According to Bill Fay, Group Vice President and General Manager of the Toyota Division, Toyota Motor Sales U.S.A, “it blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people.” The Furia is designed around a theme of “Iconic Dynamism,” which uses pure and simple surface elements to create a confident, decisive and recognisable appearance appealing to more youthful consumers. It features a more provocative, dynamic interpretation of a compact sedan that displays a more stable, athletic stance with 19-inch allow wheels pushed to the vehicle’s corners with short overhangs to help emphasize its long wheelbase.

The Corolla Furia design includes a swept windshield, with a sloped roofline and pronounced fender flares, to help communicate a sense of motion even when the car is stationary. The aggressively styled front fascia, with a blacked-out grille treatment, helps highlight a pair of sculpted front LED headlamps that combine with the rear composite LED taillight assemblies to add a sense of advanced technology to the Furia’s impactful exterior. Carbon fibre accents adorn the Corolla Furia Concept’s wheel wells, rocker panels, and rear valance, which includes ornate metal exhaust outlet surrounds to add a sense of modern athleticism. According to Calvyn Hamman, Senior Vice President of Sales and Marketing at Toyota SA Motors, “the Furia Concept offers the world a sneak preview of what people can expect from our next best-selling sedan, you could call it a high-tech take on classic Corolla values. As one of South Africa’s all-time favourite vehicles it has achieved iconic status and there is still something reassuringly Corolla in this concept.”