CGG establishes new Multi-Physics business line
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Company Announcement - In order to more effectively align and leverage CGG’s strength in potential field and electromagnetic geophysical methods, effective January 1st, 2015, a Business Line named Multi-Physics will be established in the Acquisition Division. This Business Line will combine all of the current Airborne Business Line with the GravMag Solutions business that is presently in the Marine Business Line. The Multi-Physics Business Line will be led by Gregory Paleolog.
The distinct brand identities of GravMag Solutions and Airborne will be retained with each of these business units continuing to trade under these names. Emily Farquhar will continue to lead GravMag Solutions, now reporting to Greg, and the Airborne management structure and reporting relationships will be unaffected.
The term Multi-Physics is commonly used in both the scientific community and the marketplace to describe solutions derived from the integration of multiple physical parameter measurements or datasets. In CGG, the use of the descriptive term Multi-Physics will replace the informal term “Non-Seismics”, previously used to describe alternative geophysical and remote sensing techniques. The two specialized teams also performing non-seismic techniques in Massy (General Geophysics) and Rio de Janeiro (Ground Geophysics Brasil) will remain in the Land Business Line due to their tight integration with the commercial and operational teams in Land. However, processes will be developed to ensure effective commercial coordination as we strive to increase the awareness and acceptance of a Multi-Physics solutions approach towards answering our customers’ geological questions.
CGG has world-leading positions in the application of potential fields methods to oil & gas exploration and in the ability to provide geoscience solutions utilizing a combination of geological and geophysical techniques. The Multi-Physics Business Line will reinforce the market understanding of these capabilities and allow us to further develop in these areas by concentrating our similar resources and expertise.
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