Company Announcement - The annual festival of fashion, fusion and lifestyle that is South Africa’s popular Eid Shopping Festival will receive the magic touch of Abu Dhabi, as this world-class destination gets ready to showcase its incredible diversity to wow thousands of visitors expected to attend the show.The annual shopping extravaganza, from 4-7 June in Johannesburg and 12-16 June in Durban will see Abu Dhabi and its partners exhibit among hundreds of lifestyle-related exhibits, shopping, displays and a top-class line-up of entertainment.

In addition to being the main sponsors of this exciting event, in conjunction with its partners Etihad Airways and South African Airways, Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) will be showcasing the destination’s incredible diversity as a stopover, cruising, cultural, sports, family, wellness and shopping destination.

Visitors will learn about key experiences and attractions such as the luxury Jumeirah at Etihad Towers; the stunning Yas Marina Circuit, home to the annual F1 Etihad Airways Abu Dhabi Grand Prix; Ferrari World Abu Dhabi – the world’s largest indoor theme park with the world’s fastest roller coaster; Emirates Palace, which is one of the world’s most opulent hotels; the iconic Capital Gate Tower, the world’s furthest leaning tower; the Saadiyat Cultural District; and of course the Arabian hospitality for which Abu Dhabi is so famous. Abu Dhabi will be launching a range of fantastic hotel offers and Iftar dinners during Ramadan providing an opportunity for families and friends to gather to break the daily fast and experience the tradition and occasion. An exciting entertainment line-up and fun festivities will also be held during the thrilling summer season, spanning 11 June to 5 September. Abu Dhabi Summer Season features world premieres, headline theatre shows, leading illusionists, live children’s shows, top Arab and European comedy acts, and live concerts, and takes place across the emirate with events in Abu Dhabi city, Al Ain and Al Gharbia (Western Region).

Says TCA Abu Dhabi South Africa Country Manager, Tracey Krog: “We are honoured to be headline sponsors of this year’s Eid Shopping Festival with our partners Etihad Airways and South African Airways, and look forward to showcasing, in particular, the exciting Halal Tourism opportunities Abu Dhabi can offer South African Muslim travellers. “Several self-guided Halal holidays are already being promoted by TCA Abu Dhabi including tours to Sheikh Zayed Grand Mosque and other culturally important sites across the capital and the heritage heartland of Al Ain. In fact there are 18 itineraries we would like to share with festival attendees,” concludes Tracey.

Exclusive holiday packages to Abu Dhabi (and beyond), including a range of Halal Tourism options, will be available to those visiting the Eid Shopping Festival.

For more information about the Eid Shopping Festival, visit www.eidshoppingfestival.co.za or visit visitabudhabi.ae for more information about Abu Dhabi.

ves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction that enriches the lives of visitors and residents alike. The authority manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. The authority supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key authority role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.