Dear

During difficult economic times an effective marketing campaign can help to uplift your business, distinguishing you from your competitors and helping you growing your client base.

Well-respected and well-read, Creamer Media’s Engineering News and Mining Weekly provide high impact print and digital platforms for your to communicate with key business decision-makers - the very people that you would like to target with information about your company’s offerings.

We at Creamer Media have identified 8 good reasons why advertising in Engineering News and Mining Weekly will work for you.

1. Engineering News and Mining Weekly’s print circulations are holding steady, while the circulation numbers of most other magazines is falling sharply.
2. The weekly frequency of Engineering News and Mining Weekly ensures that the magazine content is current and well read. Research confirms that 61% of readers read every issue of the magazines, with another 15% reading five out of six issues. 
3. Engineering News and Mining Weekly both have large paid-for circulations, the magazines are in demand.
4. Engineering News and Mining Weekly also have a large, controlled, circulation at South Africa’s international airports and airports in Zimbabwe, Nigeria and Zambia, as well as weekly distribution on board regional flights, ensuring readership by local and international business travellers.
5. Engineering News and Mining Weekly are media partners for a significant number of industry conferences and exhibitions – both locally and abroad. By advertising in the editions distributed at these events, companies receive value-added exposure to attendees at such events.
6. As reader habits evolve, so do Engineering News and Mining Weekly, our news is now available on many platforms - print magazines, e-magazines, email newsletters, social media, websites, mobi sites and smartphone apps. Each platform has its own readership – with minimal overlap.  For example – only 17% of Creamer Media’s online readership reads the print magazines.
7. As opposed to certain very narrow, niche publications, Engineering News and Mining Weekly’s broad news coverage opens doors for companies to move laterally and win business ventures in new sectors.
8. Sponsored Posts on the Engineering News and Mining Weekly websites and in email newsletters, integrated into an online Press Office, sponsored tweets on Twitter and sponsored status updates on Facebook allow companies to control and shape their digital presence in new and exciting ways.

As you can see from the above there are many good reasons why advertising with Creamer Media’s Engineering News and Mining Weekly should be an important part of your marketing strategy.  To further assist you in your planning for 2018, I have attached our Engineering News and Mining Weekly Feature Schedules.

Engineering News and Mining Weekly provide strong and proven marketing platforms, but your impact will be further enhanced if you combine your 2018 marketing campaign with upcoming Features and Events which provide your company with specific growth opportunities.

I would be very interested in meeting with you so that we can discuss these matters further.  Please reply to this email so that we can set up an appointment at your earliest convenience.

Yours faithfully

Reinette Classen

Creamer Media

Tel:  +2711 622 3744