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Naamsa

Naamsa (National Association of Automobile Manufacturers of South Africa) is the principal industry body representing vehicle manufacturers and importers in South Africa. The organisation serves as the collective voice for the automotive manufacturing sector, advocating for policy development and industry interests at government level. Naamsa's membership comprises major vehicle assemblers and importers operating in South Africa, including both domestic manufacturers and local subsidiaries of international automotive groups. The association plays a key role in liaising with government on matters affecting the automotive industry, including trade policy, industrial development programmes such as the Automotive Production Development Programme, and regulatory frameworks. Naamsa publishes monthly vehicle sales statistics and production data, which serve as authoritative indicators of the South African automotive market's performance. The organisation also engages with labour unions, component manufacturers, and other stakeholders across the automotive value chain. Through its advocacy and research functions, naamsa contributes to policy formulation aimed at enhancing the competitiveness and sustainability of South Africa's automotive manufacturing sector. The association was established to coordinate industry positions and facilitate dialogue between manufacturers, government, and other stakeholders in one of South Africa's most significant manufacturing industries.

Naamsa Updates


MAHLE Durban regional office
MAHLE advocates for technological diversity in Africa’s automotive transition
3rd June 2026 By: Sabrina Jardim

As South Africa’s automotive sector enters a defining phase, innovation, localisation, electrification and Africa’s growth opportunity are all shaping the road ahead. With infrastructure,... 


New-vehicle sales continue to soar in May; new energy vehicle sales see big jump
New-vehicle sales continue to soar in May; new energy vehicle sales see big jump
2nd June 2026 By: Irma Venter

South Africa’s new-vehicle market continued its positive run as sales increased by 12.8% in May compared with the same month last year. The 51 071 new vehicles that found new owners last month... 


No sweet spot found yet as govt, auto industry mull shoring up local manufacturing
29th May 2026 By: Irma Venter

The South African automotive industry and government have not yet found “that sweet spot” that would shore up the local manufacturing sector as it faces declining local parts content and increasing... 


New-vehicle sales soar as exports fall for third straight month
22nd May 2026 By: Irma Venter

South Africa’s new-vehicle market delivered its strongest April performance in 13 years, with domestic sales rising 13% year-on-year, to 47 979 units. According to data from naamsa | The Automotive... 


South Africans have rewritten the rules of car buying – and legacy brands are paying the price
18th May 2026

A study, by consumer insights agency, KLA, reveals how challenger brands have tripled their share of the South African new vehicle market in four years by redefining what "value for money" means.... 


Norman Lamprecht
Record vehicle exports in 2025, but component exports continue to decline as EV sales grow
18th May 2026 By: Irma Venter

Despite multiple global and local headwinds, new-vehicle exports from South Africa reached a new record last year. Component exports, however, yet again failed to show growth in 2025. Speaking at... 


No sweet spot found yet as govt, auto industry mull shoring up local manufacturing
No sweet spot found yet as govt, auto industry mull shoring up local manufacturing
15th May 2026 By: Irma Venter

The South African automotive industry and government have not yet found “that sweet spot” that would shore up the local manufacturing sector as it faces declining local parts content and increasing... 


New-vehicle sales continue to soar, but exports in third monthly decline
New-vehicle sales continue to soar, but exports in third monthly decline
5th May 2026 By: Irma Venter

South Africa’s new-vehicle market delivered its strongest April performance in 13 years, with domestic sales rising 13% year-on-year, to 47 979 units. According to data from naamsa | The Automotive... 


New-vehicle sales up 17.3% in March, but April introduces new pressure, warns WesBank
24th April 2026 By: Irma Venter

South Africa’s new-vehicle market delivered its strongest March since 2007, with domestic sales reaching 58 060 units. According to naamsa | the Automotive Business Council, this represents a 17.3%... 


The Dolphin Surf
Cheaper EVs are finally entering the local market, but will South Africans bite?
20th April 2026 By: Irma Venter

It has been a long-standing argument that more South African consumers would migrate to battery electric vehicles (EVs) once more affordable options become available – most notably under the R400... 


Car manufacturing production line
SA auto market shifts as digital influence reshapes buyer decisions
20th April 2026 By: Lumkile Nkomfe

South Africa’s automotive market has entered a new phase of recovery, following its strongest performance in nearly two decades in 2025 and, against this backdrop, marketing agency Rogerwilco... 


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