Toyota SA does it again – sales leader for 42nd year with market share at 25.4%

Image of a Toyota Hilux

The Hilux is once again South Africa's top selling vehicle

12th January 2022

By: Irma Venter

Creamer Media Senior Deputy Editor


Font size: - +

Toyota South Africa Motors (TSAM) last year marked 42 years – out of 61 years in the local market – as the best-selling automotive brand in South Africa, while it also recorded a remarkable market share of 25.4%, up from the 23.7% of 2020.

This means that one in every four vehicles sold locally last year was a Toyota product. 

Out of the industry’s total sales of 464 122 units in 2021, 117 659 units were delivered by TSAM.

This is a significant jump from the 90 129 units the local arm of the Japanese manufacturer sold in 2020, but remains well shy of the pre-Covid-19 number of 130 072 units recorded in 2019.

The last time TSAM registered a market share higher than 25% was in 2003, which wasn’t necessarily a good year for the local industry as total automotive sales were just above 380 000 units.

The made-in-Durban Hilux bakkie retained its title as the country's best-selling vehicle, with a total of 36 085 units sold in 2021, most of which were double-cabs. 

The locally assembled Hiace minibus taxi also continued its supremacy as the people mover of choice, with a total of 15 699 models sold.

These two models, assisted by the Land Cruiser pick-up and Dyna small truck, propelled TSAM to a light commercial vehicle market share of 42.2% in 2021. 

Toyota’s market share of 19.2% in the passenger segment is the highest in the last 12 years – matching a similar figure in 2018 – and comes in the wake of stellar performances by the locally manufactured Corolla Cross in November and December. 

Other notable figures were posted by Starlet and Urban Cruiser – 12 103 and 8 899 units, respectively, for 2021. 

Toyota’s truck division, Hino, posted a market share of 25.1% in the medium commercial vehicle segment, and 5.5% in the heavy commercial vehicle market.


Edited by Creamer Media Reporter



Weir Minerals Africa and Middle East
Weir Minerals Africa and Middle East

Weir Minerals Europe, Middle East and Africa is a global supplier of excellent minerals solutions, including pumps, valves, hydrocyclones,...


Rentech provides renewable energy products and services to the local and selected African markets. Supplying inverters, lithium and lead-acid...


Latest Multimedia

sponsored by

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?







sq:4.258 4.372s - 160pq - 2rq
Subscribe Now