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Wesgro

Wesgro (Western Cape Trade, Investment and Tourism Promotion Agency) is the official destination marketing, investment and trade promotion agency for the Western Cape province of South Africa and the city of Cape Town. Established as a public entity, Wesgro operates under the mandate of the Western Cape Department of Finance and Economic Opportunities to attract foreign direct investment, promote exports and market the region as a tourism destination. The agency works to position Cape Town and the Western Cape as competitive locations for business, film production, events and leisure travel. Wesgro's activities include investor facilitation, sector research, trade missions, tourism marketing campaigns and air-route development through its Cape Town Air Access initiative, which seeks to secure new airline routes and frequencies to Cape Town International Airport. The organisation collaborates with national and international partners, airlines, tour operators and business networks to drive economic growth and job creation in the province. Wesgro reports to the provincial minister responsible for finance and economic opportunities and is governed by a board that includes public and private sector representatives. The agency plays a central role in implementing the Western Cape's Growth for Jobs Strategy and other economic development frameworks. Wesgro's work is frequently cited in coverage of tourism arrivals, investment announcements, trade agreements and air connectivity developments in the Western Cape.

Latest Articles in 60 Seconds

Emirates launches third daily Cape Town service with new A350

Emirates' third daily flight on the Dubai–Cape Town route landed at Cape Town International Airport on July 1, 2026, marking the first arrival of flight EK778 and the debut of the airline's Airbus A350 in South Africa. The expansion builds on an agreement signed in April between Emirates and Wesgro, with the two organisations working to draw more visitors from the Gulf, the Far East and India.

Wesgro's Made In The Cape secures 13 trade deals worth R50.7-million

Wesgro's yearly Made In The Cape buyers programme, held in March 2026, connected 34 international buyers from 17 countries with more than 230 export-ready Western Cape businesses. Since its 2023 launch, the programme has secured 13 signed trade deals with a projected value of R50.7-million over five years.

UK FinTech ClearScore expands Cape Town operations to 120 staff

UK-based FinTech enterprise ClearScore Group is making Cape Town its second major tech hub outside London, increasing its Mother City staff complement to about 120 over the next 12 to 18 months. The Loop Street offices will support the group's global platform in engineering, data analysis and product management.

Wesgro Updates


Emirates arrives in Cape Town with a third daily service, its newest aircraft
Emirates arrives in Cape Town with a third daily service, its newest aircraft
2nd July 2026 By: Sabrina Jardim

International airline Emirates’ third daily service on the Dubai-Cape Town route landed at Cape Town International Airport on July 1, marking the first arrival of flight EK778 and the debut of the... 


Italy’s SDF agricultural machinery group sets up shop in the Western Cape
26th June 2026 By: Irma Venter

The Western Cape have secured another international investment, with Italian agricultural machinery manufacturer SDF opening its South African commercial subsidiary in Paarl. The 100-year-old... 


Italy’s SDF agricultural machinery group sets up shop in the Western Cape
Italy’s SDF agricultural machinery group sets up shop in the Western Cape
3rd June 2026 By: Irma Venter

The Western Cape has secured another international investment, with Italian agricultural machinery manufacturer SDF opening its South African commercial subsidiary in Paarl. The 100-year-old... 


UK FinTech making Cape Town its number two tech hub
17th April 2026 By: Rebecca Campbell

Western Cape trade, tourism and investment agency Wesgro has highlighted that UK-based FinTech enterprise, the ClearScore Group, has decided to make Cape Town its second major tech hub outside of... 


WESGRO and Enlit Africa 2026 unite to spotlight the Western Cape’s energy investment opportunity
17th April 2026

WESGRO, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, has partnered with Enlit Africa 2026 as a provincial partner, reinforcing the province’s... 


Ivan Meyer (on the left) at the Made In the Cape event
Made In The Cape notches up 13 signed trade deals for Western Cape companies
13th March 2026 By: Irma Venter

Tourism, trade and investment promotion agency for Cape Town and the Western Cape, Wesgro, earlier this month hosted its yearly international buyers programme, Made In The Cape. The event convenes... 


Cape Town International recorded 11.1m two-way passengers in 2025
30th January 2026 By: Schalk Burger

Cape Town International Airport saw a record-breaking 11.1-million two-way domestic and international passengers during 2025, and also surpassed its December 2024 international passenger record.... 


UK-South Africa celebrate five years of development-focused free trade pact
20th January 2026 By: Schalk Burger

The South Africa-UK development-focused free trade Economic Partnership Agreement, now in its fifth year and designed to harness the power of trade for mutual growth and job creation, has delivered... 


Cape Town International recorded 11.1m two-way passengers in 2025
14th January 2026 By: Schalk Burger

Cape Town International Airport saw a record-breaking 11.1-million two-way domestic and international passengers during 2025, and also surpassed its December 2024 international passenger record.... 


A LATAM aircraft
Cape Town secures another new international air route, to South America
20th November 2025 By: Rebecca Campbell

Public-private partnership initiative Cape Town Air Access (CTAA) welcomes the announcement by major South American airline group LATAM that it will institute a direct service between Cape Town and... 


Wesgro signage at the launch of the latest Betway SA20 season
Wesgro using cricket to attract Indian tourists to the Western Cape
19th November 2025 By: Rebecca Campbell

Western Cape trade, tourism and investment promotion agency Wesgro is using cricket to promote international tourism to the province in particular but also to the country in general. It did so by... 


Wesgro releases its latest guide on doing business in the Western Cape
28th October 2025 By: Rebecca Campbell

Western Cape provincial trade, investment and tourism promotion agency Wesgro released, on Tuesday, the latest edition of its 'Guide to Doing Business in Cape Town and the Western Cape'. The guide... 


Funky Ouma, Ina Paarman travel to India in new made-in-the-Western-Cape retail deal
17th October 2025 By: Irma Venter

India’s largest retailer, Reliance Retail, has added a number of ‘Made in the Cape’ products to its shelves. Wesgro says it is the first time South African goods have been placed in select Reliance... 


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