As another turbulent year comes to a close, it is widely reported that many businesses have not succeeded in overcoming South Africa’s 7% economic contraction from 2020. While the economy has recovered somewhat, it has by no means thrived in 2021. At the same time, South Africa’s ongoing energy transition has been hailed for its potential to create business opportunities for those in the alternative power sector. However, while there are many reports of the business opportunities available to those seeking to enter the renewable energy (RE) space, a growing market does not guarantee success.

Commenting on the year which has passed, Svilen Voychev – Managing Director of Valsa Trading – says that the RE market is ‘anyone’s game’. Valsa has been operating in the solar power sector for 12 years. “Over the past year, we have seen that nothing is guaranteed. Some big businesses have failed, and some small businesses have thrived. We have learned that success in the market isn’t about the size of your business – in fact, growing too fast can threaten your ability to deliver!” Voychev reports that Valsa’s strategy over the past year has been to expand with caution. Key in this has been the company’s good relationships with industry partners and the wider RE value chain.

“We have faced challenges, of course. No business had an easy year. But we had a vision and we saw this vision supported by suppliers, manufacturers, wholesalers, installers, and end-users. This signalled to us that we are doing the right thing.” Valsa adopted the vision to not just provide products, but to supply solutions. With a growing number of consumers eager to supplement their power or get off the grid completely, Voychev has learned that a comprehensive solution needs to be offered, otherwise people end up with unsuitable products in the wrong application, at an unnecessary cost. “I believe we have improved access to products and pricing information, too, which have empowered the solar power supply chain to make informed decisions,” adds Voychev.

Despite the economic pressure due to the ongoing pandemic, Valsa has achieved steady growth for several years running. Voychev believes this is due to the company’s commitment to offering real value. “The RE market is not just about offering the latest and greatest products. Sometimes, a new product is not appropriate for our market, not practical or realistic to use. We strike the balance between what is applicable, available, and affordable. Importantly, we also ensure there is support for the product after installation.”

With their dedication to value and their strong industry network, Valsa has successfully expanded over the South African borders with the completion of one project in Botswana, and having opened a Valsa branch in Kenya, and another in Zimbabwe. “We have been able to do this thanks to our partners who are ready to venture into new markets with us,” says Voychev.

“This industry is challenging, but I love it. We are literally empowering people, and improving access to sustainable, reliable, and valuable energy solutions. We are delighted to report business growth in 2021, and look forward to contributing to wider industry growth in 2022 as we continue to foster strong industry relationships,” concludes Voychev.